Partner Marketing Manager

Summit

2d•$90,000 - $115,000•Remote

About The Position

This Partner Marketing Manager role will be at the forefront of helping us transform our partner model into a marketing leading opportunity channel. This role will be critical in designing and executing partner focused content, platforms and events to enhance partner recruitment, enablement and partner-lead opportunity development. Working across the partner organization and corporate marketing, the Partner Marketing Manager will need to leverage a strong cross-marketing skillset to achieve Summit’s partner program objectives.

Requirements

Bachelor's degree in Marketing, Business Administration, or a related field.
At least 5 years of experience in marketing, ideally in the B2B tech sector and/or with a channels focus.
Solid understanding of co-marketing strategies and experience in managing alliances and partner relationships.
Solid cross-marketing skillset with strengths in content development, campaign design and event management.
Experience in hosting and managing events and partner-driven initiatives.
Excellent communication and interpersonal skills, with the ability to build strong relationships with customers, partners, and internal teams.
Analytical mindset, with the ability to track performance and optimize campaigns for maximum ROI.
Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
An ability to work autonomously. While you’ll receive plenty of support and clear goals to strive for, the person in this role needs to be proactive and self-sufficient.
Strong time management skills with the ability to prioritize tasks and meet deadlines consistently.

Responsibilities

Own the partner marketing strategy and roadmap, aligning it to the partner team’s revenue targets and partner tiering/segmentation. This includes strategies for new and existing partners.
Define the partner marketing playbook which encompasses how campaigns, enablement, and comms differ by partner type (resellers, MSPs, master agents, technology alliances, etc.).
Collaborate with the Partner organization to develop and design marketing programs to support broad partner needs and key partner accounts.
Work directly with assigned channel partners to drive successful co-marketing initiatives, including joint campaigns, partner-driven events, and co-branded materials.
Represent the company at key partner events, conferences, and in-field activities to foster partner and customer engagement and brand visibility.
Work with Partner Operations team and Partner Managers to create and manage partner-facing marketing and enablement content, such as onboarding materials, partner and customer success stories and digital campaigns.
Collaborate with the corporate marketing team to ensure content and campaigns are aligned with corporate branding, business objectives and provide measurable results.
Own the marketing components of Summit’s Partner Relationship Management (PRM) platform to support and enable the partner community. Enablement materials include battlecards, pitch decks, solution briefs, competitive positioning, etc.
Own partner communications cadence including newsletters, marketing calendars, program updates, etc.
Assist with managing the partner marketing budget, including MDF/co-op fund allocation and ROI accountability.
Have a deep understanding of partner KPIs including partner-sourced pipeline, partners-sourced revenue, partner engagement, campaign and event-level ROI, etc.