Paid Social Specialist

TOMIS•Missoula, MT

1d•Hybrid

About The Position

The Paid Social Specialist is a strategic and execution-focused role responsible for owning paid social campaigns across Facebook, Instagram, and emerging platforms for TOMIS clients. This role works cross-functionally with Marketing Managers, Google Ads Specialists, and leadership to deliver measurable results for clients in the tourism industry. This position blends creative and analytical expertise — from developing compelling ad creative to building audience strategies and analyzing performance data. The Paid Social Specialist is expected to operate independently in day-to-day campaign execution while contributing to broader marketing strategy and departmental growth.

Requirements

Experience with creative development and performance optimization
Strong understanding of social media trends and platform changes
Advanced problem-solving skills for complex campaign challenges
Enthusiasm for testing and scaling new platforms and strategies

Responsibilities

Develop, implement, and continuously optimize paid social strategies across Facebook, Instagram, and other relevant platforms
Manage and execute campaigns across multiple client accounts aligned with client goals, budgets, and revenue targets
Design and produce ad creatives (copy, visuals, formats) that are compelling, on-brand, and performance-driven
Adjust bidding strategies, budgets, and targeting to maximize ROI
Identify and resolve underperforming ads and audiences to improve campaign efficiency
Develop, test, and refine audience segments to optimize targeting
Implement lookalike and custom audience strategies to increase reach and relevance
Navigate privacy updates and adapt audience strategies accordingly
Build budget recommendations based on CPA targets and historical performance
Share budget insights with team members and leadership to inform best practices
Compile and analyze monthly performance reports including spend, revenue, and engagement metrics
Present insights and strategic recommendations to clients
Share broader trends and service-level insights with upper management
Maintain regular communication with clients and internal teams on performance and optimizations
Manage client expectations with transparency and data-backed insights
Partner with Google Ads Specialists and Marketing Managers to align paid social within broader marketing strategies
Ensure cohesive messaging across digital channels (search, email, social, etc.)
Collaborate on testing and launching new paid channels (e.g., Reddit, Snapchat, YouTube Shorts)
Conduct paid social audits for prospective clients to support the sales process
Develop templates, audience frameworks, and campaign guidelines for team-wide use
Contribute to internal processes and evolving best practices within the paid advertising department
Stay current on platform updates, algorithm changes, and emerging trends
Participate in webinars, events, and networking to maintain expertise
Proactively bring new ideas and innovations to improve campaign performance and team knowledge