Paid Social & Programmatic Specialist

M J Brunner Inc•Pittsburgh, PA

1d•Hybrid

About The Position

A Paid Social & Programmatic Specialist is expected to be a Programmatic channel expert in the Digital Performance Marketing department that is capable of both tactical execution in their marketing channel(s) (Meta, Twitter, LinkedIn, DV360, GCM, ROKU, Amazon) as well as strategic collaboration with other channel leads and media integrators. This individual should be able to execute and actively manage all tactical Paid Social & Programmatic campaign implementations with minimal oversite. A Specialist will own the first-round development of most deliverables assigned to them while working with senior team members to have their work reviewed and approved. They may require some guidance on high-level strategy and/or client communication from senior team members but should be proactively striving to take more and more ownership of account responsibilities and strategy. A successful person in this role will master tactical implementation of all applicable complex strategy deliverables, work independently and begin to manage their own projects from start to finish, understand appropriate time management of workload and how it effects profitability of projects, be capable of presenting to clients in addition to fielding questions, and understand the team’s role in the larger agency process. A Specialist should be a fast learner and is expected to have or grow their knowledge of tagging, tracking, and IAB privacy updates and specs.

Requirements

Bachelor’s Degree (Business, Marketing, or Management Degrees preferred)
0-1 Years of Digital Marketing Experience, Paid Social, Programmatic Display, Direct Buys, Ad trafficking, and/or related experience
Must have a strong grasp of numbers and be comfortable with data analysis and reporting
Proven record of strong organization and ability to work across multiple teams
Strong Microsoft Suite proficiency (Excel, Word, PowerPoint, Outlook, and Teams), with heavy focus on Excel.
Strong Written and Oral Communication Skills
Experience with channel-specific management and reporting platforms for primary channel(s)
Active monitoring and sharing of industry news, on-line marketing trends, industry tools, and internal cross-team key learnings

Responsibilities

Act as the primary coordinator of administrative deliverables and support for all Paid Social & Programmatic team members
Capable of self-management of time while working across multiple workstreams
Day to day engagement, collaboration, and partnering with internal teams and client teams will be required
Able to traffic, plan, buy, optimize and report on numerous programmatic media channels (Meta, LinkedIn, Twitter, SnapChat, TikTok, GCM, GA, DV360, Amazon, The Trade Desk, Direct Buys)
Understand technical programmatic strategy. Algorithmic understanding/optimizations for each platform.
Proper account structure setup and tracking implementation.
Knowledge of iab (standard) creative specs and how to inform a client on best creative practices
Share campaign performance in a cohesive way that gives an actionable outcome and deep analysis