Paid Social Specialist

Overstock.com • Dallas, TX

8d • Hybrid

About The Position

We Go Beyond:
At Bed Bath & Beyond, we believe that everyone should “Be You!”. Bed Bath & Beyond is a community that upholds a culture of understanding, acceptance, and respect. We believe a person’s individuality is at the core of diversity, and those traits, beliefs, and characteristics should be valued and embraced. Living by this ethos is essential to the success of our business. Our goal is to foster a more diverse environment where every employee visibly demonstrates inclusive behaviors and respect for individuals.
This position is eligible for remote work. Currently we can hire employees in the following states: Arizona, Connecticut, Florida, Georgia, Idaho, Kansas, Maine, Massachusetts, Michigan, Minnesota, New Hampshire, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Dakota, Tennessee, Texas, Utah, Virginia, Wisconsin, Wyoming. This role will have occasional on site expectations.

Requirements

• 2-3+ years managing paid social campaigns hands-on (Meta and TikTok required; Pinterest, Reddit, or Snapchat a plus)
• Solid grasp of campaign structure, audience targeting, creative testing, and optimization
• Experience running performance-driven paid social for omnichannel consumer brands
• Comfort turning data into optimization decisions
• Detail-oriented, organized, and used to working in-platform daily
• Strong collaborator who thrives in a fast-paced environment

Nice To Haves

• Pinterest, Reddit, or Snapchat experience a plus

Responsibilities

• Build, launch, and optimize paid social campaigns across Meta, TikTok, and other platforms (Reddit, Pinterest, Snapchat, etc.)
• Own audience targeting, budget allocation, creative trafficking, and account structure to drive efficient growth
• Monitor performance daily and weekly, making optimizations in real time
• Run structured tests across creative variations, audiences, placements, and bidding strategies
• Analyze CTR, CVR, and CAC trends to identify optimization opportunities at both the channel and regional level
• Partner with Creative, providing data-backed feedback on messaging, formats, and content iterations
• Maintain accurate tracking: pixel implementation, CAPI integrations, event configuration, and product catalog hygiene
• Keep account structure clean and campaign documentation up to date
• Manage audience uploads, exclusions, and segmentation
• Track and report on CAC, CVR, engagement, and spend pacing
• Turn performance data into clear, actionable insights for media and regional stakeholders — weekly, monthly, and quarterly
• Work with analytics and channel leads to connect platform results to business outcomes using advanced measurement (Brand Lift Studies, MMM, Incrementality)
• Partner with the paid social lead, paid media generalists, and regional marketing stakeholders on cohesive cross-channel strategy
• Collaborate with agency partners to maintain high execution quality and optimization rigor

Benefits

• 401k (6% match)
• Flexible Schedules
• Onsite Health Clinic
• Tuition Reimbursement
• Leadership Development Program
• Mentorship Program
• Onsite Fitness Center
• Employee Resource Groups (LatinX, Black Employee Network, LGBTQIA+, Women’s Network, Women In Tech)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level