Paid Social Specialist (Contract Basis)

Webflow

2d • Remote

About The Position

Webflow is seeking a contract Paid Social Specialist to manage the day-to-day execution and optimization of campaigns, primarily on LinkedIn and secondarily on Meta. This is a hands-on role focused on in-platform execution, with strategy and budget allocation handled by the growth marketing manager. The specialist will be responsible for turning approved briefs into well-built, optimized, and measured campaigns, with success measured by pipeline pull-through. The contract is for 6 months, with an expected 40 hours per week, and a rate of $83/hr. The role is remote, requiring significant overlap with US Eastern hours.

Requirements

• 4+ years of hands-on LinkedIn Campaign Manager experience running B2B enterprise programs at scale.
• Fluency with full-funnel LinkedIn structure, matched audiences, contact-level list uploads, exclusion logic, and the full ad format range.
• Working knowledge of Meta for B2B retargeting and account-based targeting.
• Experience being held to CRM-sourced pipeline metrics, not just platform conversions.
• Comfortable using Salesforce and a BI tool like Tableau.
• Rigor in tracking, including UTM discipline, naming conventions, and clean campaign hierarchies.
• Experience running multi-region programs with separate regional measurement.
• Self-direction and ability to execute without daily check-ins after receiving clear priorities.

Nice To Haves

• Experience with list-building or data enrichment tools (e.g., Clay).
• Familiarity with a marketing automation platform (e.g., Marketo, HubSpot).
• Account-based marketing program experience.
• Agency background managing enterprise B2B social budgets.

Responsibilities

• Build, restructure, and maintain full-funnel LinkedIn campaigns across upper, mid, and lower funnel.
• Deploy account-based and contact-level audience lists, including customer and current-pipeline exclusions.
• Manage tiered Sponsored Messages, Document Ads, and single-image programs.
• Conduct a weekly optimization cadence including bids, budgets, audience refinement, creative rotation, CPM, and efficiency management.
• Run Meta mid-funnel retargeting and account-based programs.
• Design and execute in-platform experiments focusing on audience, format, bid strategy, and funnel structure.
• Manage EMEA full-funnel LinkedIn campaigns (UKI, DACH, France) based on approved regional strategy.
• Build and maintain separate regional retargeting pools for EMEA.
• Ensure EMEA campaigns are segmented from core markets in build structure and reporting.
• Own brand campaign builds and monthly optimization cycles across LinkedIn and Meta.
• Measure brand campaign performance based on reach, frequency, and brand lift signals.
• Execute partner co-marketing and account-based campaigns on paid social from approved briefs and audience lists.
• Handle audience activation, campaign QA, and launch checks for partner and account-based programs.
• Own UTM construction and QA for all launched campaigns, adhering to documented team conventions.
• Report performance against MQL and Sales Accepted Opportunity pull-through using Salesforce and Tableau, treating platform metrics as diagnostic.
• Flag performance anomalies with a diagnosis.

Benefits

• Ownership in what you help build (equity for permanent employees).
• Comprehensive medical, dental, and vision plans (for full-time employees).
• 12 weeks of paid parental leave for all parents and 6+ additional weeks for birthing parents, plus inclusive care for family planning, menopause, and midlife transitions.
• Flexible vacation, paid holidays, and a sabbatical program.
• Access to mental health resources, therapy, and coaching.
• 401(k) with 100% employer match (up to $6,000/year in the U.S.).
• Monthly stipends for work and wellness expenses.
• Annual WIN bonus program (for full-time, permanent, non-commission employees).
• Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and country/state of employment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed