Programmatic Specialist

McGarrah Jessee

1d•$65,000 - $80,000•Remote

About The Position

McGarrah Jessee is looking for a hands-on programmatic buyer who can turn biddable inventory into business results for brands. This role sits at the intersection of media strategy, technical platform expertise, and performance evaluation, responsible for turning client plans into campaigns that deliver against store traffic, sales, and new customer growth. The role involves programmatic buying across Display, online video, CTV, programmatic native, and digital out-of-home. This is a hands-on-keyboard position where you will build, traffic, launch, manage, optimize, and report on campaigns. You will also contribute to building the agency's buying practice by shaping operational standards, QA processes, and naming conventions.

Requirements

3–5 years in digital media, with at least 2 years running programmatic campaigns hands-on.
Direct, hands-on experience in DV360.
Proven experience planning, building, launching, managing, and reporting on display, online video, and CTV campaigns.
Comfort working directly with clients and planning teams — presenting, recommending, and occasionally disagreeing well.
Working knowledge of ad serving and measurement (CM360 or equivalent), tag and pixel implementation, and third-party verification.
Strong analytical skills and the ability to make decisions from data rather than vibes.
Detail-oriented, organized, and capable of running multiple campaigns and clients at once.
Excellent communication and presentation skills, including the ability to make programmatic make sense to people who don’t live in it.

Nice To Haves

Working experience in Amazon DSP.
Experience operating across multiple DSPs simultaneously on a single campaign, and a point of view on how to strategize around multiple supply partners.
Programmatic native and digital out-of-home activation experience.
Experience with MediaOcean/Prisma, taxonomy management tools, and location or foot-traffic measurement partners.
Retail, eCommerce, or multi-location/new-store marketing experience.

Responsibilities

Plan, build, launch, and manage programmatic campaigns across display, online video, CTV, programmatic native, and digital out-of-home.
Own end-to-end campaign architecture in the DSP — IO and line item structure, audience and inventory targeting, bid strategy, flighting, and pacing.
Source and activate the supply that fits the buy — open exchange, PMP, and programmatic guaranteed — and hold publisher and platform partners accountable.
Traffic and QA creative, tags, and tracking elements so measurement is right before anything launches.
Manage campaigns daily — pacing, bids, budgets, supply path, frequency, inventory quality, brand safety, and verification.
Build and run a real testing roadmap: audience, creative, format, supply, and incrementality.
Own programmatic budgets end to end — allocation, pacing, forecasting, IOs, actualization, and invoice reconciliation.
Partner with the planning team on channel mix, forecasting, KPIs, and benchmarks, and draft the programmatic sections of media plans.
Report on performance and delivery to internal and client teams— translating platform data into clear actions and defensible recommendations.
Present to clients directly and often, with logic and enthusiasm, at every level of the room.
Evaluate DSPs, data partners, betas, and new ad formats, and recommend what earns a place in our stack.
Apply QA, taxonomy, and naming standards consistently, and help document how we do this to build the operational workflow.
Collaborate across every McJ discipline — planning, analytics, strategy, creative, and account — and know when to pull partners in.