Paid Social & Programmatic Analyst
About The Position
SeatGeek is seeking a Paid Social & Programmatic Analyst to join their marketing team. This role will be instrumental in growing a critical marketing channel that spends eight figures annually across Meta, TikTok, Reddit, and Snapchat. The analyst will be responsible for developing growth marketing strategies, rigorously measuring their impact through hypothesis-led testing and incrementality studies, and ensuring that campaigns accurately reflect the excitement of live events to drive user and revenue growth. This position requires a blend of analytical skills and strategic thinking to manage campaigns, budgets, and platform partnerships effectively.
Requirements
- Bachelor's degree
- 2+ years of hands-on experience running performance advertising, with meaningful time on Meta and at least one other major social platform
- Experience managing variable, performance-led budgets at scale, where spend flexes against a ROAS or efficiency target rather than being fixed upfront
- An analytical, data-driven background with a proven ability to pull insight and narrative out of large datasets
- Strong project and time management skills
- Strong verbal and written communication
- Comfort with a data toolbox: spreadsheets plus a BI or analytics tool such as Looker or Hex
- Curiosity about measurement. You've asked whether a campaign was actually incremental, not just whether the platform reported a good number
Nice To Haves
- Interest in live entertainment and sports. Knowing who's hot right now is a genuine advantage in this job
Responsibilities
- Day-to-day management of paid social campaigns across Meta, TikTok, Reddit and Snapchat
- Manage variable budgets to maximize scale while hitting ROAS targets
- Build and optimize per-performer campaigns for artists, teams and tours against a constant onsale calendar
- Run dynamic and catalog-driven campaigns, working with product feeds and dynamic creative templates
- Design and execute experiments and A/B tests across targeting, creative, copy and landing pages
- Contribute to incrementality and conversion lift studies with the Analytics team, helping design holdouts, interpret reads, and translate results into how budgets are set
- Partner with the Creative team on briefs and creative testing, and close the loop with performance results
- Work with Engineering on internal tooling that automates campaign creation, helping define requirements and spot where automation is falling short
- Engage directly with platform partners at Meta, TikTok, Reddit and Snap to push their capabilities toward SeatGeek's priorities
Benefits
- Discretionary annual bonus
- Flexible work environment, allowing you to work as many days a week in the office as you’d like or 100% remotely
- A WFH stipend to support your home office setup
- Unlimited PTO
- Up to 16 weeks of fully-paid family leave
- 401(k) matching
- Student loan matching program
- Health, vision, dental, and life insurance
- Up to $25k towards family building, reproductive health services and Gender-affirming care
- $500 per year for wellness expenses
- Subscriptions to Headspace (meditation), Headspace Care (therapy), and One Medical
- $360 per quarter to spend on tickets to live events
- Annual subscription to Spotify, Apple Music, or Amazon music
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
