Paid Social & Programmatic Analyst

SeatGeek

6d•$63,000 - $92,000•Remote

About The Position

SeatGeek is seeking a Paid Social & Programmatic Analyst to join their marketing team. This role will be integral in growing a channel that spends eight figures annually across Meta, TikTok, Reddit, and Snapchat. The analyst will be responsible for developing growth marketing strategies, rigorously measuring their impact through hypothesis-led measurement, and running incrementality studies. The position aims to directly impact SeatGeek's user and revenue growth by bringing the excitement of live events to fans through social platforms.

Requirements

Bachelor's degree
2+ years of hands-on experience running performance advertising, with meaningful time on Meta and at least one other major social platform
Experience managing variable, performance-led budgets at scale, where spend flexes against a ROAS or efficiency target rather than being fixed upfront
An analytical, data-driven background with a proven ability to pull insight and narrative out of large datasets
Strong project and time management skills
Strong verbal and written communication
Comfort with a data toolbox: spreadsheets plus a BI or analytics tool such as Looker or Hex
Curiosity about measurement, including understanding incrementality
Interest in live entertainment and sports

Responsibilities

Day-to-day management of paid social campaigns across Meta, TikTok, Reddit and Snapchat
Manage variable budgets to maximize scale while hitting ROAS targets
Build and optimize per-performer campaigns for artists, teams and tours against a constant onsale calendar
Run dynamic and catalog-driven campaigns, working with product feeds and dynamic creative templates
Design and execute experiments and A/B tests across targeting, creative, copy and landing pages
Contribute to incrementality and conversion lift studies with the Analytics team, helping design holdouts, interpret reads, and translate results into how budgets are set
Partner with the Creative team on briefs and creative testing, and close the loop with performance results
Work with Engineering on internal tooling that automates campaign creation, helping define requirements and spot where automation is falling short
Engage directly with platform partners at Meta, TikTok, Reddit and Snap to push their capabilities toward SeatGeek's priorities

Benefits

Discretionary annual bonus
Flexible work environment (office or 100% remote)
WFH stipend
Unlimited PTO
Up to 16 weeks of fully-paid family leave
401(k) matching
Student loan matching program
Health, vision, dental, and life insurance
Up to $25k towards family building, reproductive health services and Gender-affirming care
$500 per year for wellness expenses
Subscriptions to Headspace (meditation), Headspace Care (therapy), and One Medical
$360 per quarter to spend on tickets to live events
Annual subscription to Spotify, Apple Music, or Amazon music