Programmatic Analyst

Roku•New York, NY

18h•$130,000 - $145,000•Hybrid

About The Position

The Inventory Optimization team owns the processes and analytics to maximize the value of Roku's ad platform. This position sits within the Inventory Enablement and Optimization team, which works closely with Client Services, Business Development, Sales, and Product to drive yield optimization, forecasting, and build systems and processes for advertising campaigns. This role is focused on Roku's programmatic business, presenting the candidate with an opportunity to take part in a fast growing revenue stream at Roku. An Analyst should not only have strong analytical skills, but also excellent communication capabilities and a solutions-oriented mindset. The candidate must be able to balance day-to-day responsibilities and long-term strategic projects within a fast-paced environment. They should be a self-starter and comfortable recommending solutions in an ambiguous environment with guidance. The position will report to the Sr Manager, Inventory Enablement and Optimization.

Requirements

4+ years of experience in digital advertising in an inventory, revenue operations, data analytics, finance, or business analyst role
Excellent written and verbal communication skills, and the ability to take complicated subject matter and communicate clearly and effectively for any audience
Familiarity with the ad tech terminology and landscape, including prior experience working with DSPs, SSPs, ad servers, and DMPs; experience with OTT/CTV a plus
Excellent command of Excel, understanding of SQL and working with large datasets
Experience creating reports with data visualization platforms like Tableau, Looker, etc
Analytical, project management, and detail-oriented personality
Self-starter, comfortable working autonomously in a fast-paced, growing environment

Nice To Haves

experience with OTT/CTV a plus

Responsibilities

Develop and maintain a strong understanding of Roku's programmatic ad ecosystem, Roku's partners, how they're integrated, and suggest updates to our integration based on analysis to increase yield
Help drive analysis of our overall programmatic stack from the bid level to impressions, along with spend patterns, to ensure the health and yield from each partner, and keep stakeholders informed of any trends
Facilitate troubleshooting by identifying and utilizing reports that raise issues quickly and efficiently
Leverage Roku's Big Data to produce actionable reporting for the programmatic business, while automating routine analysis where possible
Work closely with Product Management to develop proprietary tools that address inventory management challenges across both direct and programmatic transaction types
Collaborate with cross-functional teams, including Sales, Ad Operations, and Finance, to align programmatic strategies with broader business objectives
Monitor and analyze KPIs for programmatic campaigns, providing regular updates and actionable recommendations for optimizations
Communicate findings and insights to stakeholders through dashboards, presentations, and ad-hoc reports
Stay informed of industry trends and competitive developments to identify opportunities for growth and innovation