Paid Social Media Specialist

Bloom Ads Global Media•Los Angeles, CA

2d•Onsite

About The Position

Bloom Ads is growing, and we’re looking for a motivated Paid Social Specialist to join our team. This role is responsible for the successful execution of paid social campaigns from beginning to end. The ideal candidate will be deeply involved in campaign planning, creative development, publishing, real-time optimization, and performance reporting across all relevant platforms. Collaboration with the Creative team is essential to ensure effective ad design and messaging. This is an in-office position based in our Woodland Hills office.

Requirements

Deep knowledge of and proficiency in social platforms (i.e. Facebook/Instagram, Snapchat, Twitter, TikTok, Pinterest, & YouTube).
Hands-on experience with content and editorial planning.
Strong understanding of both brand and acquisition campaign strategies.
Proven ability to set up, optimize, and scale paid social campaigns.
Strong creative sensibility and attention to detail.
Track record of adopting and championing innovative ideas and approaches.
Excellent communication, collaboration, and organizational skills.
Data-driven mindset with strong analytical capabilities and a test-and-learn mentality.
Ability to manage multiple projects in a fast-paced team environment.
Excellent interpersonal, communication, and problem-solving skills.

Nice To Haves

Experience working with content creators/influencers is a plus.
Intermediate-level graphic design abilities are a plus.
Experience using content management systems preferred.
Bachelor’s degree in Marketing, Communications, Advertising, or a related field.
Agency experience preferred.
Experience developing creative briefs and collaborating with design teams.
Familiarity with tracking pixels, ad tags, and social performance analytics.

Responsibilities

Own paid social campaigns end-to-end across all assigned accounts, inclusive of creative processes, targeting and segmentation, campaign planning & set-up, execution, optimization, and reporting.
QA spec sheets to ensure accuracy.
Confirm receipt of all relevant creative assets from the client/creative team.
Monitor the accuracy and quality of creative assets.
Identify opportunities to improve or scale performance, optimizing campaigns to meet and exceed short- and long-term goals.
Monitor campaign performance and report relevant KPIs to the Supervisor.
Track and manage budget pacing across campaigns, leading budget reallocations as needed.
Collaborate with influencers/UGC creators to develop organic and paid social campaigns.
Work with internal and external partners to create impactful social marketing programs.
Contribute to the development and refinement of processes and procedures.
Stay informed of industry innovations and trends, sharing insights with the team.
Monitor evolving social media tools, culture, and applications to enhance engagement and best practices.