Paid Social Manager

CookUnity•New York, NY

21h•$150,000 - $160,000

About The Position

As our Growth Marketing Manager, Paid Social you will take full ownership of CookUnity's paid social strategy and performance. You'll drive profitable growth across Meta, TikTok, YouTube, and emerging platforms by blending hands-on campaign execution with strategic foresight. This is not a support role, it's a critical growth lever. You will be expected to run a highly efficient engine, make smart bets, and communicate clear performance insights at all levels of the business.

Requirements

5+ years of experience managing paid social for direct-to-consumer or ecommerce brands, with demonstrated success at scale
Expertise managing >$20MM/year in paid social budgets with a strong command of efficiency metrics (ROAS, CAC, payback)
Advanced fluency in Meta Ads Manager, TikTok Ads, and YouTube Ads, including campaign architecture, audience targeting, algorithm optimization, and measurement
Deep experience in dynamic product ads and catalog campaigns, including feed optimization, diagnostic tools, and testing frameworks
Highly analytical thinker you're comfortable working with large, messy data sets and distilling complex inputs into clear, actionable insights
Strong creative judgment you understand what makes thumb-stopping creative work and can brief, evaluate, and optimize creative performance at scale
Bias toward system-building over hacks: you use frameworks to scale yourself, and leave behind infrastructure that outlasts individual wins
Detail-oriented with exceptional project management skills you juggle multiple campaigns, vendors, and stakeholders without dropping threads
Deep interest in media industry trends, emerging channels, and measurement innovation (including AI-driven MMM and optimization tools)
Mindset that is successful for CookUnity’s Growth Team: Operates like an owner; consistently proactively sees around corners
Highly adaptable, solution-oriented, and energized by rapid growth environments
Low-ego collaborator who elevates teams and drives alignment

Responsibilities

Own and scale CookUnity's paid social program across Meta (Facebook, Instagram), TikTok, YouTube, and Reddit/Pinterest, ensuring all efforts are ROI-positive and aligned with CAC and ROAS goals
Run day-to-day execution and optimization with ruthless precision from campaign setup to audience targeting, creative rotation, and algorithm optimization
Develop and manage structured testing roadmaps across creative formats (video, static, UGC), audience segmentation, messaging angles, and catalog feed improvements
Monitor budgets and pacing with rigor; identify performance risks early and take action without needing approval
Deliver weekly, monthly, and annual forecasting in partnership with the Head of Growth, grounded in performance data and scenario modeling
Stay on the frontier of paid social innovation surfacing platform changes, beta features, new formats (Reels, TikTok Shop, etc.), and tooling enhancements to keep us ahead of the curve
Collaborate cross-functionally with SEO, product, lifecycle, and creative teams to close gaps in the funnel and extend paid social impact
Lead the strategy and execution of dynamic product ads and retargeting programs that drive incremental conversion—not just impressions

Benefits

Health Insurance coverage
401k Plan
Unlimited PTO
5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
Paid Family leave
Compassionate Leave: 3-5 days each time the need arises
A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
AI-forward workplace: enterprise access to ChatGPT and Claude to help you work smarter and grow faster.
Wellness perks: access to fitness subsidies to build a healthy lifestyle
Personalized Spanish coach
Awesome opportunity to join a company that is looking to change how we eat and how chefs work!