Manager, Paid Social

Real Chemistry

23h•$65,000 - $80,000•Hybrid

About The Position

At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries. Our #LifeatRealChem culture is rooted in our people—we believe we are best together and are committed to excellence for both our clients and colleagues. Whether you're a seasoned professional or just starting your career, if you share our passion for healthcare and connection, we invite you to explore our opportunities. Discover your purpose. Embrace innovation. Experience #LifeatRealChem. Real Chemistry is looking for a Manager, Paid Social to join our growing team! The Manager, Paid Social is responsible for social campaign paid planning, strategy, execution, implementation, and delivery to meet client objectives. You’ll be the day-to-day partner to planning & account teams and will leverage your knowledge of paid social media to support strategy development and delivery. You will activate omni-channel, digital first marketing and advertising campaigns for our clients, leveraging your capabilities in managing paid social media, dynamic ad creative, personalization, and integrated digital media programs. This is a hybrid role, based in any of our US offices—including New York City, Boston, Chicago, Carmel, Lambertville, or San Francisco—or remotely within the US, depending on team and business needs.

Requirements

1-3 years of experience managing paid social media and being a hands-on trader, managing a client’s performance marketing/advertising-driven activities across multiple social platforms
Must have strong knowledge of the platforms and data used to support and measure the overall performance of the campaign
Proficiency with social media buying platforms: Meta Business Manager, LinkedIn Ads, Google Ads, Reddit Ads, X Ads etc.
Display an in-depth understanding of the functionality, strategies behind social media driven campaigns and best practices of all major social platforms
Exceptional project management skills: demonstrated ability to work under pressure to meet deadlines, prioritize and manage detailed budgets
Ability to work well under pressure and to build relationships with internal teams

Nice To Haves

Preference for experience in pharma/healthcare industry
Meta Blueprint, X Ads Academy/Twitter Flight School and Google Certifications a plus
Work related diversity, equity and inclusion involvement a plus
A builder – who can see where the puck needs to go, and lay the framework for implementation, guiding delivery and client expectations too - looks beyond the foundation to connect dots for program optimization
A rising omnichannel guru – who has formed a good understanding of performance marketing, and wants to continue to delve deeper into managing all media practices outside of social (paid search, OLV/CTV, display, audio) and who understands personalization and stays ahead of trends and tech within digital industry
Someone who understands how to offset the pressure associated with tight deadlines and quick turnaround times, and remain a solutions-oriented partner
You don’t wait for someone else to fix things. You think strategically about problems and offer recommendations to relevant parties as to how best avoid setbacks and snags
Ability to execute client deliverables with a sense of urgency and client service orientation
An excellent communicator - both written and verbal including ability to communicate with managers and clients when deadlines will not be met, or other challenges arise

Responsibilities

Collaborate with internal team and client peers to support strategic solutions that respond to business and communications challenges with healthcare professionals, patients, and caregivers
Act as day-to-day paid social media lead across several healthcare accounts, but part of an integrated team; responsible for the execution of social media campaign planning, setup, creation, QA, optimization and management
Cultivate and maintain in-depth knowledge and understanding of social media platforms and trends to guide account teams and help Real Chemistry continue to be a leader in the space
Play a central role in ensuring that strategic recommendations, deliverables, and execution of paid media surpass client expectations
Create thoughtful, clear, concise decks that translate business objectives and strategies into tangible media plans that achieve business goals
Provide counsel and guidance internally and with client on guiding creative and placement optimizations as well as best practices for incorporating paid social into an overall social strategy
Provide strong input on KPIs for program success and performance data, partnering with analytics teams on building measurement approaches that deliver on KPI’s and goals
Demonstrate a passion for healthcare, digital and communications to help spot opportunities for the client to achieve greater success for their business and brand, reach a broader audience and use all the tools at their disposal
Support sales teams and business development opportunities by partnering on pitches, gathering research or intelligence, and delivering prompt feedback on proposals that include paid media
Ability to manage RFP/RFI with vendors and in support of business development opportunities to drive growth
Manage multiple client engagements of varying sizes in a fast-paced environment, within the health/wellness/pharma industry and be part of an internal ecosystem that provides clients with digital expertise and innovation
Work to ensure smooth orchestration of activities across client and ability to set-up, implement and activate media in partnership with media ops and trafficking teams
Provide proactive recommendations on research findings, campaign results, industry trends and innovation, competitive pressures to keep clients informed and manage programs upon best practices of paid social media
Serve as the first line escalation point for execution and project challenges, utilizing technical and influence skills to problem solve and keep projects on-time and on-budget
Lead tactical planning and in-platform execution in a timely fashion and handle requests promptly to keep campaign activation and execution agile, nimble and fast
Trouble shoot, in partnership with ops and analytics teams, to test and QA campaigns and reporting
Manage campaigns across various platforms and show eagerness to learn new platforms (i.e. The Trade Desk, Deep Intent, PulsePoint, etc.)
Ability to understand key metrics and utilize data and analytics to inform trading strategies and campaign management approach
Build close partnerships with media partners and understand the ecosystem from demand, supply, verification, measurement etc.
Assist with billing processes by tracking campaign spend, reconciling invoices, and supporting accurate documentation