Paid Search Manager

Auctane • Austin, TX

2d • Hybrid

About The Position

The Growth Marketing team is responsible for driving new trials and subscribers across our multi-brand portfolio. We're a high performing data driven customer acquisition team that manages a multi-million-dollar media mix that includes Demand Generation, Partner Marketing, Paid Search, Paid Social, Display, TV, Audio, Affiliate, Direct Mail, and more.

Requirements

• 4+ years of hands-on experience managing paid search campaigns, ideally in a multi-brand, subscription, or SaaS environment; experience running paid social campaigns (Meta, LinkedIn, TikTok, or similar) is a strong plus.
• Deep expertise in Google Ads and Microsoft Advertising (Bing) including video and display.
• Working knowledge of paid social ad platforms (Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, or similar), including audience building, creative testing, and budget management.
• Strong analytical skills with fluency in GA4, conversion tracking/attribution, and Excel; comfort turning data into clear recommendations.
• Solid understanding of SEM fundamentals: keyword research, bid strategy, audience segmentation, ad copy testing, and quality score optimization.
• Excellent written and verbal communication skills, with the ability to present performance and strategy to stakeholders.
• Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience

Nice To Haves

• Experience in B2B/SMB focused SaaS or consumer marketplace companies.
• Experience managing large paid search budgets and optimizing spend to drive ROI
• Experience using AI tools to write copy, make account optimizations, run ad hoc analysis and create automations.
• Experience building, customizing and optimizing WordPress landing pages.

Responsibilities

• Build, launch, and directly manage our paid search programs on Google and Bing/Microsoft Ads, Shopify Ads and our paid social programs on platforms like Meta, LinkedIn, Reddit, and TikTok — this is an execution-focused role, not an agency-oversight role.
• Get hands-on in the platforms daily: writing ad copy and social creative briefs, structuring campaigns and ad groups/ad sets, setting and adjusting bids, and managing budgets at the campaign and keyword/audience level in coordination with campaign leads.
• Closely analyze paid search and paid social metrics, regularly making optimizations and recommendations for improvement.
• Conduct keyword research and analyze paid search ad copy for optimization opportunities.
• Plan and execute ongoing A/B tests across bidding strategies, ad copy, creative, audiences, and landing pages to drive continuous improvement.
• Partner with the SEO team to design and implement strategies for better reporting and SERP coverage.
• Own conversion tracking and attribution setup (GA4, platform-native conversion tracking) in partnership with Analytics to ensure clean, trustworthy performance data across search and social.

Benefits

• Flex Time Off policy
• 12 paid holidays
• 401k employer matching program
• Annual merit reviews
• Company events
• Attractive office space in the heart of central Austin, Texas (free drinks, snacks…)
• Weekly catered lunches
• Medical, dental, and vision plans
• Fitness center in the office with Tonal Mirrors, Pelotons, free weights, etc.
• Employee Assistance Program (up to 8 free mental health sessions)
• Gym discounts
• Education reimbursement
• Employee Referral Program
• An inclusive, casual and upbeat work environment

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level