Director, Paid Search

Wpromote

4d•$120,000 - $130,000•Remote

About The Position

We are looking for a Director to join our rapidly expanding team. This role will directly manage a team of paid search experts that run search engine marketing (SEM) campaigns across both Google Ads and Microsoft Ads. The complex portfolio of clients will be fast-paced and high-growth, constantly challenging the individual. With extensive experience and/or a proven track record, this role could involve working with some of our most complex and fastest-growing brands. The Director will be trusted to oversee a growing portfolio of business, collaborate with other paid search directors to keep the paid search department running smoothly, and provide thought leadership to keep Wpromote Paid Search at the forefront. At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits. As a Best Place to Work according to both Ad Age and Glassdoor and Adweekâ€™s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of whatâ€™s possible in marketing. This position may be performed remotely in most states within the US, with some exclusions. While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person! This position is not eligible for immigration sponsorship.

Requirements

7+ years of experience working in paid media advertising comprising of media planning/buying in paid search within an agency/client environment
2+ years prior staff management with development and mentoring experience, as well as the ability to navigate difficult personnel situations and conflicts
Extensive experience developing, optimizing, analyzing, and reporting on paid search campaigns
Experience with data analytical tools such as Google Analytics
Strong working experience in Google suite, Excel, Asana (project management)
Experience with creating paid search customer acquisition campaigns for a diverse range of clients and verticals (multi-location and lead gen preferred)
Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly
Inherent boardroom leadership and the ability to command a room (remotely) and lead a team.
A maturity and professionalism appropriate for the size and scale of the teams and accounts we are managing

Responsibilities

Leading and developing a team of 4â€“5 Paid Search Managers and Associate Directors, providing strategic guidance, coaching, and professional development support
Overseeing a portfolio of enterprise Paid Search clients, ensuring flawless execution, retention, growth, innovation, and strategic alignment across accounts
Driving integrated, data-informed Paid Search strategies that align to client business objectives, cross-channel initiatives, and overall digital marketing goals
Serving as a senior strategic partner and leadership presence across client relationships, providing oversight on recommendations, deliverables, escalations, and long-term growth opportunities
Partnering cross-functionally with Client Services, Paid Media leadership, and channel teams to identify opportunities for account growth, operational efficiency, and integrated media strategies
Establishing and maintaining testing frameworks, innovation roadmaps, and thought leadership initiatives to evolve client performance and advance Paid Search best practices
Ensuring quality assurance, operational excellence, and adherence to department processes and standards across the account portfolio
Supporting onboarding and mentorship across the Paid Search team, including training on strategy, communication, business acumen, and platform expertise
Contributing to department operations, resource management, process improvements, and strategic initiatives to support continued team and business growth
Acting as a strategic advisor to Paid Search leadership by proactively surfacing account opportunities, business risks, team insights, and recommendations
Supporting new business initiatives through audits, pitches, and strategic recommendations for prospective Paid Search clients
Maintaining expertise across Paid Search and broader digital marketing channels, including Paid Social, SEO, Content Marketing, Programmatic, and Email Marketing
In select cases, directly managing high-profile accounts to stay current on evolving technologies, platform capabilities, and industry trends while testing and scaling new strategies across the department
Serving as a thought leader on AI and the evolution of search, translating emerging trends into holistic search strategies and actionable recommendations for clients