Paid Search Specialist

Camping WorldChicago, IL

About The Position

We are currently looking for a Paid Search Specialist to join our premier in-house digital marketing team. If you are looking for a new challenge with a fun work environment and an entrepreneurial culture, we ask that you please apply-we'd love to have you join our team.

Requirements

  • Minimum 2+ years’ experience as SEM Specialist, SEM Coordinator, digital marketing coordinator, or equivalent external experience.
  • Advanced knowledge of the following is a must: Google Ads, Microsoft Ads, SA360, Campaign Manager, GA4
  • Base understanding of channel tagging and tracking is a plus
  • Ability to pull, analyze and derive insights from channel reports
  • Must be self-motivated team player, professional, detail orientated and possess excellent oral and written communication skills.
  • Comfortable working under pressure with tight deadlines.
  • Strong customer service skills with a commitment to superior quality.
  • Outstanding creative presentation skills.
  • Capacity to lead and manage more than one project simultaneously.
  • Proven ability to lead by example with positive attitude.
  • 24 months minimum.
  • Consistently produces exceptional results in a defined focused area - best there is in their role
  • Knows current job well and enhances skills for their current job and future
  • Adapts well to new situations and challenges

Nice To Haves

  • Self-driven, results-oriented with a positive outlook, and a clear focus on high quality and business efficiency.
  • A natural forward planner who critically assesses own performance.
  • Mature, credible, and comfortable in dealing with company executives.
  • Reliable, tolerant, and determined.
  • Empathic communicator, able to see things from the other person's point of view.
  • Well-presented and businesslike.

Responsibilities

  • Plan and execute digital marketing initiatives across several platforms including Google Ads, Microsoft Ads, SA360 and Campaign Manager
  • Drive campaign performance through optimizations and A/B testing strategies
  • Provide performance reporting and insights on various digital marketing initiatives using tools such as GA4, LookerStudio, SA360 & more
  • Lead active communication between different Good Sam lines of business and the digital marketing team
  • Large project focus agility.
  • Activate coordinators to help execute and complete projects
  • Support the development of coordinators
  • Work with peers to increase skill sets
  • Seek information to improve current process’s and or overall efficiency
  • Able to lead campaign builds in commonly used platforms. (Google Ads, Microsoft Ads, SA360, Campaign Manager, GA4)
  • Source and provide materials from multiple sources to organize and execute desired strategy
  • Innovation – proven ability to identify trends in current space to optimize and create increased performance of existing and or new campaigns.
  • Deliver in the moment feedback to peers and leaders to grow the culture of One Team.
  • Identify internal passions and focus to align with channel manager roles.
  • Self-assessment and personal awareness.
  • Advanced skills learned from channel managers with in current vertical.
  • Teach and train others and provide back-fill for your position (Succession Planning)
  • Identify internal mentor

Benefits

  • Paid Time Off
  • 401(k)
  • Employee Assistance Program
  • Good Sam Roadside Assistance
  • discounts
  • paid parental leave (if eligibility is met)
  • Tuition Reimbursement (if eligibility is met)
  • on the job training opportunities
  • medical
  • dental
  • vision
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