Paid Search Manager (Hybrid position in NY Metro area)
About The Position
EILEEN FISHER is hiring a Paid Search & LLM Manager to lead growth and optimization of its paid search program and establish AI marketing. The position is predominantly remote, with an expectation to work from the Irvington, New York office 1–2 days per week. The manager will partner with an agency to develop strategies and plans that support business objectives, analyze paid search and AI campaign results, guide investment decisions, and help acquire, retain, and reactivate customers. The role also works closely with buying and merchandising, creative, copy, marketing, legal, and other internal teams to translate seasonal product strategy into channel programs and coordinate end-to-end campaign execution. The manager will lead the relationship between SEO and paid search, communicate actionable insights, and identify opportunities to improve performance.
Responsibilities
- Partner with the agency to develop and execute brand and non-brand paid search strategies across Google and Bing, maximizing sales return.
- Develop paid search budgets, forecasts, program plans, and goals with the agency; execute, measure, and report on campaign performance and insights.
- Work with buying and merchandising to translate seasonal product strategy into paid search programs that support the product assortment.
- Manage third-party partners responsible for paid search campaigns and product feeds, optimizing programs against ROAS, ROI, and new-to-file customer targets.
- Forecast monthly and annual paid search goals, including traffic, revenue, customer acquisition, and efficiency.
- Create and optimize programs to drive online and offline traffic from new and existing customers through Paid Search, Product Listing Ads, PMAX, and other search marketing programs.
- Develop a testing roadmap that identifies performance opportunities, including structural changes and additional budget opportunities.
- Develop prospecting plans to acquire new-to-file customers and report on acquisition cost by program.
- Coordinate with Creative, Copy, Marketing, Legal, and other internal functions to develop the copy and creative assets needed for channel programs.
- Synthesize information and communicate key learnings, actionable strategy, and recommended opportunities.
- Help launch EILEEN FISHER’s AI Marketing channel.
- Own the interagency relationship between SEO and Paid Search.
- Coordinate end-to-end campaign execution with internal teams, ensuring alignment, asset development, and deadline adherence.
- Perform other related duties and assignments as required.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
