Paid Search Analyst II

Reunion Marketing

1d • Remote

About The Position

Reunion Marketing is a dynamic and forward-thinking agency specializing in digital marketing for the home services industry. We drive success through data-driven strategies and innovative campaign management. Join our team of passionate professionals committed to delivering measurable results for our clients in HVAC, plumbing, roofing, and more.
If you’re the kind of paid media professional who prefers ownership over oversight, this role is built for you.
As a Paid Search Analyst II, you won’t just manage campaigns—you’ll own outcomes. You’ll lead strategy, execution, and performance for a portfolio of home services clients, acting as both operator and advisor. From optimizing campaigns to guiding client conversations, your work will directly influence lead generation, revenue, and growth.
This is a fully autonomous role for someone who knows how to run accounts end-to-end—and enjoys doing it.

Requirements

• 1–3 years of hands-on paid media experience, ideally with local or service-based businesses
• Strong command of Google Ads, Microsoft Ads, and Meta Ads Manager
• Deep understanding of conversion tracking (GA4, GTM, call tracking)
• Confidence working directly with clients and presenting performance insights
• Solid analytical skills—you test ideas, validate with data, and iterate
• Advanced spreadsheet skills (you’re comfortable with pivots, lookups, and reporting)

Nice To Haves

• Experience in home services or multi-location businesses
• Familiarity with tools like CallRail or WhatConverts
• Exposure to landing page testing platforms (Unbounce, Leadpages)
• Experience with ServiceTitan, Housecall Pro, or similar CRMs
• Background in Local Services Ads (LSAs)

Responsibilities

• Run your own book of business
• Manage and optimize paid search and paid social campaigns across industries like HVAC, plumbing, roofing, and more.
• Lead performance calls, translate data into insights, and confidently recommend next steps that drive real business impact.
• Align campaigns with each client’s operational reality—capacity, geography, and seasonality—so marketing performance matches business needs.
• Launch A/B tests across ads, landing pages, and targeting strategies—and actually use the results to make smarter decisions.
• Ensure conversion tracking works flawlessly across GA4, GTM, ad platforms, and call tracking tools.
• Audit accounts, build new campaign structures, and play a key role in onboarding.
• Work alongside SEO, content, and CRO teams to create cohesive, performance-driven strategies.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed