Paid Media Strategist | Google & Bing

Lifeway Christian Resources • Remote,

1d • Remote

About The Position

Lifeway is seeking a remote-eligible Paid Media Strategist to take hands-on ownership of Google Ads, YouTube, and Bing / Microsoft Advertising as paid media management moves in-house. The strategist will plan, build, optimize, and measure search, Performance Max, video, audience-driven, shopping, and Demand Gen campaigns to support customer acquisition, lead generation, eCommerce revenue, and ministry reach. The role serves as the platform expert and trusted advisor to ministry and business partners while stewarding media budgets as entrusted funds.

The position is remote within the U.S., with occasional travel to Nashville for team gatherings, typically 2–4 times per year for 2–3 days. Lifeway describes its Work from Anywhere culture as offering autonomy and flexibility with work hours and equipment and resources for a productive, ergonomic workspace. The role is part of Lifeway’s mission to make disciples of Jesus Christ.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Analytics, or a related field.
• At least 5 years of hands-on paid media experience managing campaigns directly in platform interfaces, in-house or at an agency.
• Demonstrated depth in Google and Bing advertising platforms, including campaign structure, bidding, audience strategy, and troubleshooting.
• Proven ability to manage and pace media budgets against CPA/CPL, ROAS, revenue, or lead goals.
• Working proficiency with GA4, pixels/Conversions API, UTMs, and attribution concepts.
• Experience designing and running structured A/B tests and applying the results.
• Excellent written and verbal communication skills, including the ability to explain performance to non-technical audiences.
• Ability to manage multiple campaigns and stakeholders with sound judgment and accuracy.
• Ability to travel to the Middle Tennessee area 2–4 times annually for team gatherings.
• Active involvement in an evangelical Christian church.

Nice To Haves

• Master’s degree.
• Google Ads, Google Analytics, or comparable platform certification.
• Microsoft Bing Advertising certification.
• Experience managing paid media for multiple brands, audiences, or business units.
• Experience with Data Studio, Tableau, Power BI, Supermetrics, or similar reporting tools.
• Familiarity with incrementality testing, media mix modeling, or multi-touch attribution.
• eCommerce or direct-response experience, including shopping campaigns and product feeds.
• Experience in publishing, retail, ministry/nonprofit, or a multi-brand organization.

Responsibilities

• Live out Lifeway’s mission and values, showing deep commitment to Kingdom work.
• Own strategy, structure, and best practices for Google Ads, YouTube, and Microsoft Advertising, including search, Performance Max, video, shopping, and Demand Gen.
• Translate ministry and business goals into channel media plans covering audiences, bidding, budget allocation, flighting, and measurement.
• Build, traffic, and quality-check campaigns, ad groups, audiences, and creative variations before launch.
• Manage and pace platform budgets, forecast spend, and recommend reallocations to Paid Media leadership and partners.
• Run a structured testing roadmap, including A/B and incrementality testing, and document hypotheses, results, and learnings.
• Build dashboards and recurring reports, explain performance in plain terms—including when results miss goals—and recommend next steps.
• Manage audiences, first-party data uploads, exclusions, conversion tracking, and UTM structures in line with platform policy, privacy rules, and Lifeway standards.
• Advise cross-functional teams and other partners on what the channel can realistically deliver.
• Define creative requirements and brief the Creative team based on performance evidence.
• Work with platform representatives and vendor partners, pursue certifications and betas, and share learnings across the marketing team.
• Travel to Nashville for team gatherings approximately 2–4 times per year, typically for 2–3 days.

Benefits

• Comprehensive benefits plans for full-time employees, including healthcare, vacation and sick time, holiday pay, care days, a 401(k) plan, maternity and parental leave, adoption assistance, mission trip time, and more.
• Autonomy and flexibility with work hours.
• Equipment and resources for a productive and ergonomic workspace.
• Travel provided for key team gatherings for remote-based team members.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level