Paid Media Strategist | Meta & Pinterest

Lifeway Christian Resources•Remote,

23h•Remote

About The Position

Lifeway is seeking a remote Paid Social Media Strategist to bring paid media management in-house and own paid social strategy on Meta and Pinterest. The role plans, builds, optimizes, and measures campaigns intended to drive customer acquisition, lead generation, eCommerce revenue, and ministry reach. It is the go-to role for audience strategy, creative testing, catalog and commerce advertising, and budget stewardship, translating ministry and business goals into effective media plans. The position is remote within the United States, with occasional travel to Nashville, Tennessee, for in-person team gatherings. Lifeway describes a Work from Anywhere culture with autonomy and flexibility in work hours, and provides equipment and resources for a productive, ergonomic workspace. Team members gather in person several times per year. The posting describes campaign ownership across Google Ads, YouTube, and Microsoft Advertising, including search, Performance Max, video, shopping, and Demand Gen. The strategist plans channel media, builds and quality-checks campaigns, manages budgets, runs testing, reports results, and advises cross-functional partners. The role also manages audience data and tracking in accordance with platform policies, privacy rules, and Lifeway standards, and collaborates with creative teams, platform representatives, and vendors. Full-time employees are eligible to enroll in comprehensive benefits plans. The role includes limited travel of 2–4 times per year, typically overnight for 2–3 days.

Requirements

Bachelor’s degree in Marketing, Advertising, Communications, Analytics, or a related field.
At least 5 years of hands-on paid media experience managing campaigns directly in platform interfaces, in-house or at an agency.
Demonstrated depth in Google and Bing ad platforms, including campaign structure, bidding, audience strategy, and troubleshooting.
Proven ability to manage and pace media budgets against CPA/CPL, ROAS, revenue, or lead goals.
Working proficiency with GA4, pixels/Conversions API, UTMs, and attribution concepts.
Experience designing and running structured A/B tests and applying the results.
Excellent written and verbal communication, including explaining performance to non-technical audiences.
Ability to manage multiple campaigns and stakeholders with sound judgment and accuracy.
Ability to travel to the Middle Tennessee area 2–4 times annually for team gatherings.
Actively involved in an evangelical Christian church.

Nice To Haves

Master’s degree.
Google Ads, Google Analytics, or comparable platform certification.
Microsoft Bing Advertising certification.
Experience managing paid media for multiple brands, audiences, or business units.
Experience with Data Studio, Tableau, Power BI, Supermetrics, or similar reporting tools.
Familiarity with incrementality testing, media mix modeling, or multi-touch attribution.
eCommerce or direct-response experience, including shopping campaigns and product feeds.
Experience in publishing, retail, ministry/nonprofit, or a multi-brand organization.

Responsibilities

Live out Lifeway’s mission and values, showing deep commitment to Kingdom work.
Own strategy, structure, and best practices for Google Ads, YouTube, and Microsoft Advertising, including search, Performance Max, video, shopping, and Demand Gen.
Translate ministry and business goals into channel media plans covering audiences, bidding, budget allocation, flighting, and measurement.
Build, traffic, and quality-check campaigns, ad groups, audiences, and creative variations before launch.
Manage and pace platform budgets, forecast spend, and recommend reallocations to Paid Media leadership and partners.
Run a structured testing roadmap, including A/B and incrementality testing, and document hypotheses, results, and learnings.
Build dashboards and recurring reports; explain performance in plain terms, including when results miss goals, and recommend next steps.
Manage audiences, first-party data uploads, exclusions, conversion tracking, and UTM structures in line with platform policy, privacy rules, and Lifeway standards.
Advise cross-functional teams and other partners on what the channel can realistically deliver.
Define creative requirements and brief Creative based on performance evidence.
Work with platform representatives and vendor partners, pursue certifications and betas, and share learnings across the marketing team.