Paid Media Strategist (Google Ads & Facebook Ads) Hybrid

Four15 Digital•Long Beach, CA

1d•Hybrid

About The Position

The Paid Media Account Manager is a full-time position responsible for the day-to-day management of our client's paid marketing initiatives. This includes Google Ads campaigns (including Search, Shopping, Display and YouTube campaigns), Bing Ads, Facebook as well as a secondary focus on AdRoll, LinkedIn and similar platforms.

Requirements

3+ plus years of paid campaign management experience required
Bachelor’s Degree (Math or Linguistic discipline preferred)
Experience with Google Analytics
Extensive experience with Google AdWords Editor and Bing Ads Editor
Knowledge of all PPC metrics and definitions
Technical and analytical mindset
High proficiency with Microsoft Excel, Word and PowerPoint (in addition to Google Drive Stack)
Excellent attention to detail and the ability to effectively multi-task
Excellent written communication and interpersonal skills

Nice To Haves

Google Certification (Fundamentals), Analytics and Advanced Certification is a plus
Experience with Bid Management tools such as Marin or QuanticMind
Experience with 3rd party tracking
SEO, Display and Affiliate Management experience is a plus (hands-on experience and/or exposure to)
Multi-lingual is a plus

Responsibilities

Client Communication and Team Management: Own client communication, including email, face-to-face, and video conference meetings. Present deliverables, campaign strategies, and tactics on a recurring basis. If available, direct and lead all search optimization managers assigned to client account(s).
Strategy and Implementation: Understand the client’s product and their marketing objectives and goals. Develop SEM growth plans in conjunction with the rest of the Four15 Digital senior team. Follow established Four15 Digital search process framework. Work closely with other internal and external departments to develop fully integrated search campaigns.
Account Management and Reporting: Own all aspects of their clients’ accounts. Establish and update budgets caps and ensure accounts are pacing properly. Create and execute against the ‘optimization calendar’, which includes negative search term optimization, ad testing, keyword expansion, etc. Present ideas for future marketing expansion or optimization. Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines. Create monthly client reports, verify data accuracy, provide analysis and keep clients updated on the status of their accounts. Create campaign insights for quarterly business reviews.
SEM and General Advertising Knowledge: Stay current on industry trends and best practices. Think creatively and develop tools and innovative tactics to improve efficiencies. Aid in creation of new business presentations. Work with, and in some cases direct, a team of cross-channel marketers.

Benefits

Better than Competitive compensation plans to increase your salary + bonus opportunities
401K match
PTO that helps support work-life balance
Paid holidays
Medical Benefits
Health
Dental
Vision
Company-sponsored lunches
Quarterly team bonding events (including off-sites and volunteer opportunities)
Summer Friday's