Paid Media Strategist - PPC & SEO Client Success
About The Position
USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. If you are a California resident, you acknowledge that by applying for a job with us, this California Job Applicant Privacy Notice will apply to our collection, use, and disclosure of your personal information. To connect with us, visit www.usatodayco.com Are you a data-driven digital marketer who thrives on improving performance and driving real client results? We’re looking for a Paid Media Strategist to join our Client Success team, where you’ll own campaign performance for a portfolio of high-value clients. In this role, you’ll partner closely with Account Managers in a pod structure—giving you the space to focus on what you do best: optimizing campaigns, uncovering insights, and driving measurable ROI. If you enjoy working across PPC, SEO, and multi-channel campaigns—and want to see the direct impact of your work—this is a great opportunity to grow your career in a collaborative, fast-paced environment.
Requirements
- 3–5 years of experience in digital marketing (agency or in-house)
- Strong hands-on experience with PPC campaign management
- Working knowledge of SEO fundamentals and reporting
- Experience with tools such as Google Ads, Google Analytics (GA4), Meta Ads Manager, Excel
- Ability to analyze data and translate insights into actionable strategies
- Strong communication skills—you can explain performance clearly and confidently
- Highly organized with the ability to manage multiple campaigns and deadlines
Nice To Haves
- Experience in an agency or high-volume client environment
- Exposure to multi-channel campaigns (display, social, email)
- Advanced Excel or data analysis skills
Responsibilities
- Own day-to-day campaign performance across PPC and SEO initiatives
- Optimize campaigns across platforms such as Google Ads, Meta, and display networks
- Analyze performance trends and deliver data-driven recommendations to improve ROI
- Build and maintain pacing reports, performance dashboards, and campaign insights
- Conduct A/B testing (ads, landing pages, keywords) to improve results
- Partner with Account Managers to support client retention and growth
- Participate in client meetings, presenting insights and performance updates as needed
- Troubleshoot performance issues and identify new optimization opportunities
- Support keyword strategy development and SEO performance reporting
- Manage multiple campaigns and priorities within defined SLAs
Benefits
- Opportunity to grow into senior strategist or leadership roles
- Exposure to diverse clients and marketing strategies
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
