Paid Media Specialist - US Company (Remote)

GVO Partners

10h•Remote

About The Position

GVO Partners is seeking a hands-on Paid Media Specialist to manage and optimize lead-generation campaigns across Meta Ads and Google Ads. This role involves supporting campaign setup, tracking, testing, reporting, and ongoing performance improvements for multiple GVO practices. The specialist will collaborate with marketing, CRM, and sales teams to ensure high-quality, tracked leads. This position is ideal for an analytical and detail-oriented paid media professional comfortable managing multiple brands, locations, and advertising accounts, with the ability to work independently on day-to-day campaign activities. The initial priorities include auditing existing campaigns, reviewing structures, targeting, budgets, and tracking, confirming pixel and conversion event functionality, testing lead routing, establishing reporting, supporting the transition from external agencies, creating checklists, and identifying immediate performance improvement opportunities.

Requirements

At least two years of paid media experience.
Hands-on experience using Meta Ads Manager.
Hands-on experience using Google Ads.
Experience launching, monitoring and optimising lead-generation campaigns.
Experience working with campaign tracking, pixels, conversion events and UTM parameters.
Experience reporting on cost per lead, conversions and campaign performance.
Ability to identify and troubleshoot basic campaign or tracking issues.
Ability to manage campaigns across multiple brands, locations or advertising accounts.
Strong spreadsheet and reporting skills.
Strong written communication skills.
Strong attention to detail.
An organised, reliable and proactive approach to work.
Ability to manage day-to-day campaign activity independently.
Ability to work remotely and communicate effectively with a US-based team.
Availability to overlap with US Eastern Time for 2–3 hours each working day.

Nice To Haves

Experience with Google Analytics.
Experience with Google Tag Manager.
Experience with GoHighLevel or another CRM platform.
Experience testing landing pages, forms and lead-routing workflows.
Experience working with creative teams or trafficking advertising assets.
Experience using Canva.
Experience in healthcare, aesthetics, wellness, dental or another lead-generation business.
Experience working within an agency or across multiple client accounts.
Experience supporting the transition of paid media work from an external agency to an internal team.

Responsibilities

Set up, launch and manage campaigns in Meta Ads Manager and Google Ads.
Monitor campaign performance and identify opportunities for improvement.
Review campaign structures, targeting, budgets, bidding strategies and ad delivery.
Support ongoing testing of audiences, creative assets, messaging and landing pages.
Track campaign results, including cost per lead, conversion rates and lead volume.
Implement and maintain UTM parameters, advertising pixels and conversion tracking.
Test campaign links, forms, booking pages and lead-routing workflows.
Investigate tracking discrepancies and basic campaign performance issues.
Produce and maintain daily, weekly and monthly campaign reports.
Flag underperforming campaigns, tracking failures and budget concerns.
Complete campaign quality-assurance checks before new campaigns launch.
Coordinate campaign creative and advertising assets with the internal marketing team.
Work with the CRM/GoHighLevel Specialist to confirm that leads are captured, attributed and routed correctly.
Review lead quality and help identify where campaign or conversion performance is breaking down.
Document campaign structures, testing plans, quality-assurance procedures and repeatable paid media processes.
Support the transfer of paid advertising activity from external agencies to the internal marketing team.