Paid Media Specialist
About The Position
Etna Interactive, a digital marketing agency with a 25-year legacy of helping elective healthcare practices grow, is seeking a full-time, fully remote Paid Media Specialist who is passionate about digital advertising, thrives on optimizing performance, and enjoys solving complex marketing challenges. This role is open to candidates residing in California, Arizona, Michigan, Washington, Colorado, or Georgia. The specialist will join a collaborative team that partners with medical practices across the country, helping them grow through strategic digital marketing. This is an opportunity to deepen PPC expertise in a supportive, fast-paced agency environment.
Requirements
- Bachelor's degree in Marketing, Advertising, or a related field (or equivalent combination of education and experience).
- Approximately 2+ years of experience in a digital marketing or paid media role.
- Experience working in a fast-paced, production-focused environment.
- Experience building, managing, or optimizing Google Ads campaigns.
- Excellent attention to detail with strong analytical and problem-solving skills.
- Strong written and verbal communication skills.
- Familiarity with healthcare or other highly regulated industries.
- Kind personality, and the ability to fit in with the culture at Etna.
Nice To Haves
- Passionate about digital advertising
- Driven by data
- Enjoys solving complex marketing challenges
- Analytical
- Detail-oriented
- Comfortable managing multiple campaigns
- Collaborative
- Continuously learning
- Proactive
- Curious
- Takes pride in delivering exceptional work
- Humble enough to ask questions
- Eager to learn
- Always looking for ways to improve craft
Responsibilities
- Manage and optimize paid media campaigns across Google Ads and Meta Ads to maximize qualified lead volume, efficiency, ROI, and client success.
- Build, launch, and scale campaigns through keyword research, compelling ad copy, audience targeting, campaign structuring, and strategic budget allocation.
- Develop creative strategies and briefs for Meta campaigns, directing messaging, formats, concepts, and asset requirements in collaboration with design and content teams.
- Provide strategic direction for campaign landing pages, including layout, messaging, calls to action, conversion paths, and testing opportunities.
- Monitor campaign performance and budget pacing, identifying trends and implementing data-driven optimizations across bids, budgets, targeting, audiences, placements, and creative.
- Plan and execute structured tests across advertisements, audiences, landing pages, offers, and campaign strategies to improve conversion rates and lead quality.
- Partner with analytics and development teams to ensure accurate conversion tracking, attribution, platform integrations, and campaign measurement.
- Analyze performance beyond platform metrics by incorporating lead quality, appointment, enrollment, or revenue data whenever available.
- Translate campaign results into clear insights, recommendations, and performance updates for internal teams and clients.
- Collaborate with Client Success, Sales, Design, Content, and Development teams to deliver paid media strategies aligned with client objectives.
- Ensure campaigns comply with platform policies, healthcare advertising requirements, and applicable privacy considerations.
- Stay current on platform changes, advertising trends, emerging tools, and industry best practices.
Benefits
- 100% employer-sponsored medical coverage
- 401(K) with matching
- employer-sponsored long-term disability insurance
- Progressive PTO system
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
