Paid Media Planning and Marketing Strategist

Freddie Mac•McLean, VA

19h•$92,000 - $138,000

About The Position

We are seeking a skilled Paid Media Planning and Marketing Strategist with hands-on experience developing, managing, and executing integrated media campaigns across multiple channels. In this role, you will be responsible for overseeing and optimizing media strategies to ensure maximum performance and efficiency across various lines of business and audiences (B2B/B2C). Your expertise will help drive impactful results and elevate our brand presence across all media channels. At Freddie Mac, our mission is to provide liquidity, stability and affordability to the U.S. housing market. You will be part of a team helping to Make Home Possible for more families across the nation. Our team is a group of experienced marketers responsible for Freddie Mac’s enterprise paid media advertising initiatives. We deliver awareness, engagement, education and lead-generation campaigns that raise the profile of Freddie Mac and the products, tools and services we provide. Our team is responsible for the design and implementation of effective media and marketing strategies, the optimization of all campaigns and the creation of new engagement strategies. We collaborate across Freddie Mac to ensure alignment with business objectives and deliver with excellence.

Requirements

5-7 years paid media experience required, with at least 2+ years’ experience leading media strategies for large corporate brands.
Bachelor’s degree in marketing, communications, business, or related field (or equivalent experience).
Comprehensive knowledge of media planning, buying, campaign management, optimization techniques, and budget management.
Strong proficiency in analytics tools, conversion tracking, tagging, and attribution.
Ability to strategically assess new opportunities and make data-driven decisions resulting in tangible improvements in media performance.
Exceptional written and verbal communicator with strong attention to detail.

Nice To Haves

Agency and finance/housing industry paid media experience is a plus.
Strong strategic marketing experience, with the ability to develop integrated marketing plans across paid, earned and owned channels.
Proven ability to synthesize performance measurements and trends into concise narratives and recommendations.
Familiarity with data visualization tools, marketing automation, CRM, web analytics, and other associated measurement tools.
Ability to work independently as well as collaboratively in a team setting.
Strong ability to prioritize; you'll manage multiple campaigns with competing deadlines and priorities within the organization.
Experience in developing processes and working closely with cross-functional teams.
Proven track record of launching large projects successfully through project management and process creation.
Familiarity and experience with website development and content management systems.
Ability to build rapport to influence decisions at all levels.

Responsibilities

Manage end-to-end paid media campaigns across various channels (social, direct to publisher, SEM, emerging, traditional, and programmatic) ensuring alignment with overall marketing and campaign strategies.
Develop and implement new media campaigns as needed, including planning, creative development and execution.
Develop and manage budgets for paid media campaigns, ensuring efficient allocation of resources to increase return on investment.
Coordinate invoices and collaborate with finance and accounting teams to reconcile as needed.
Support media planning and buying across various platforms, adapting to evolving business needs.
Develop strategic, omni-channel integrated marketing campaigns that connect business objectives, audience insights, messaging and media execution.
Lead comprehensive paid media strategy across lines of business (B2B/B2C) and target audiences that align with overall business goals.
Ensure seamless integration of media campaigns with other marketing channels and initiatives, enhancing overall campaign effectiveness.
Stay current with industry trends, technologies, and best practices in paid media advertising, continuously adapting strategies to leverage new opportunities and provide best practices to the wider team.
Analyze campaign performance data to identify trends and insights, using this information to refine strategies and optimize effectiveness.
Implement and manage tracking mechanisms and measure results using analytics tools.
Prepare holistic data storytelling and campaign reporting, including recommendations for business partners and stakeholders.