Paid Media Strategist

DelRicht Research • New Orleans, LA

4h • Onsite

About The Position

DelRicht is hiring a full-time Paid Media Strategist to help turn paid media into a proactive business partner that shapes patient enrollment strategy. This role will own strategy as well as campaign execution, connecting media performance to business outcomes and identifying opportunities and risks before they affect enrollment.
You’ll manage complex, lower-funnel acquisition campaigns, use data to guide investment and optimization decisions, and collaborate closely with recruitment, operations, analytics, and leadership. The work is purpose-driven: your campaigns will directly support clinical research and help connect patients with potential new treatments.
This is a high-visibility role based on site out of our New Orlean’s Headquarters with significant freedom to take initiative. You’ll have meaningful budgets and resources to work with, varied challenges across studies, and the opportunity to move quickly when the data shows an approach is working.

Requirements

• Bachelor’s degree in marketing, business, communications, or an equivalent field or combination of experience.
• 3+ years of experience managing paid media campaigns. We are also open to exceptional candidates with slightly less experience who demonstrate rapid growth and strong hands-on capability.
• Hands-on media buying experience, including setting up, executing, and optimizing campaigns in Meta.
• Demonstrated success managing six-figure or larger paid media budgets across platforms such as Meta and Google.
• Experience with lower-funnel performance marketing and/or direct response campaigns.
• Strong proficiency in performance marketing analytics, attribution, reporting, and campaign operations.
• Advanced analytical skills and the ability to translate data into actionable business recommendations.
• Experience developing testing roadmaps and using experimentation to improve performance.
• Strong media planning abilities, including identifying cost-effective strategies for reaching niche audiences.
• Exceptional written and verbal communication skills, including presenting recommendations to business stakeholders.
• High proficiency in Excel or Google Sheets and experience with marketing analytics tools such as GA4, Looker Studio, Tableau, Power BI, or similar.
• A proven ability to manage multiple priorities without sacrificing quality or attention to detail.
• An ownership mindset, curiosity, adaptability, and a track record of driving measurable business outcomes.

Nice To Haves

• Experience setting up and optimizing campaigns across multiple channels and demand-side platforms.
• Experience in an agency, ad tech, or similarly high-performance media environment.
• Experience across multiple industries or campaign types.
• Experience in clinical research, healthcare, SaaS, e-commerce, consumer marketing, lead generation, direct response, or another performance marketing environment.
• Clinical research experience is not required. We are more interested in an exceptional growth marketer with strong strategic thinking, analytical ability, business acumen, and the adaptability to learn a complex new space.
• Coffee drinkers preferred…Tea drinkers accepted

Responsibilities

• Plan, build, launch, and optimize paid media campaigns across Meta and other channels and demand-side platforms.
• Own campaign performance against enrollment and business outcomes—not only marketing metrics.
• Manage six-figure or larger paid media budgets while maintaining accuracy, pacing, and accountability.
• Analyze campaign, attribution, and enrollment data to identify risks, forecast performance, and recommend action.
• Develop testing roadmaps and use structured experimentation to improve performance and build scalable acquisition systems.
• Create media plans that identify cost-effective ways to reach niche patient audiences.
• Translate complex data into clear, actionable recommendations for business stakeholders and executive leadership.
• Partner cross-functionally with recruitment, operations, analytics, and leadership to influence enrollment strategy and investment decisions.
• Manage multiple high-priority campaigns simultaneously while maintaining strong attention to detail.
• Proactively bring solutions, improve processes, and drive measurable outcomes beyond marketing KPIs.

Benefits

• Medical
• Dental
• Vision
• Generous Paid Time Off that builds throughout your career with the company
• No nights or weekends
• 401K (+ discretionary match/profit sharing)
• Exceptional quarterly bonus plan that clearly outlines your bonus potential per quarter and giving the team the visibility and control to maximize earnings by hitting team goals
• Voluntary travel to nationwide conferences to learn about new clinical studies (US based, all expenses paid - who doesn't like free travel?)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level