Paid Media Marketing Manager

Ultimate Fighting Championship•Las Vegas, NV

1d•Onsite

About The Position

This position is responsible for supporting the marketing team with paid media activities for UFC including but not limited to Numbered Events, Brand Marketing and Cross-Department initiatives; supporting advertising and promotional plans; and ensuring that creative tactics and promotional elements are current. Manage digital media buying across platforms like Meta (FB/IG), TikTok, Programmatic, Google Ads, YouTube, and more to drive event awareness, traffic, and tune-in. Oversee campaign setup, scheduling, budgeting, and audience targeting. Monitor campaign performance and optimize KPIs per event or initiatives. Establish strong relationships with direct vendors and account reps to ensure UFC is always top of mind with latest development. Stay current on digital trends and emerging platforms to recommend new channels and approaches. Analyze market trends and activity to inform strategy. Collaborate with cross functional teams including Commercial, Corporate Social Responsibility, Social, Digital, Brand, Creative, and Production to support media buying efforts, with development of content and messaging. Collaborate with cross-functional marketing teams across TKO properties umbrella. Manage distribution of style guide assets, broadcast instructions, and related event decks to all relevant partners. Track and maintain the Content Marketing Budget of spending per event, by region, updating finance on any necessary changes. Create regular performance reports with insights and recommendations for improvement. Other duties as assigned.

Requirements

Bachelor’s degree in marketing and media communications or related field, or equivalent work experience
3-4 years of Marketing experience in media buying and social media
General knowledge of principles of effective communications and mass media, publicity, advertising, policies, community relations, and organization structure as they relate to entertainment and sports events
Ability and willingness to travel - approximately 20%
Ability to plan, organize, and effectively present ideas and concepts to groups, including members of the senior management team
Ability to analyze and manipulate datasets to identify trends and inform strategic decision-making
Ability to cultivate and establish effective relationships with all levels of internal stakeholders
Ability to communicate effectively, both orally and in writing
Ability to maintain discretion and protect confidential information
Thorough understanding of marketing and advertising principles, and the ability to think “outside of the box”
Desire and ability to work independently and thrive in a multi-tasked, fast-paced environment
Excellent organizational skills
Excellent attention to detail
Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook) and digital/social media platforms (Google Ads, YouTube, Meta (IG/FB), TikTok, etc.)
Professional, self-starting, “get-it-done” attitude and work ethic
Must live in or be willing to relocate to Las Vegas, NV

Nice To Haves

Agency experience preferred

Responsibilities

Support the marketing team with paid media activities for UFC including but not limited to Numbered Events, Brand Marketing and Cross-Department initiatives
Support advertising and promotional plans
Ensure that creative tactics and promotional elements are current
Manage digital media buying across platforms like Meta (FB/IG), TikTok, Programmatic, Google Ads, YouTube, and more to drive event awareness, traffic, and tune-in
Oversee campaign setup, scheduling, budgeting, and audience targeting
Monitor campaign performance and optimize KPIs per event or initiatives
Establish strong relationships with direct vendors and account reps to ensure UFC is always top of mind with latest development
Stay current on digital trends and emerging platforms to recommend new channels and approaches
Analyze market trends and activity to inform strategy
Collaborate with cross functional teams including Commercial, Corporate Social Responsibility, Social, Digital, Brand, Creative, and Production to support media buying efforts, with development of content and messaging
Collaborate with cross-functional marketing teams across TKO properties umbrella
Manage distribution of style guide assets, broadcast instructions, and related event decks to all relevant partners
Track and maintain the Content Marketing Budget of spending per event, by region, updating finance on any necessary changes
Create regular performance reports with insights and recommendations for improvement
Other duties as assigned