Paid Media Marketing Manager
About The Position
The Paid Media Marketing Manager will own the end-to-end strategy and execution of digital campaigns to drive measurable audience engagement, lead acquisition, and marketing pipeline growth for the Cisco security portfolio. This role involves translating complex business priorities into high-performing paid media plans across search, social, and emerging AI-native channels to ensure consistent lead quality and volume. The manager will independently manage campaigns hands-on, manage external agency partners and cross-functional collaborators to scale campaign reach, and apply rigorous experimentation to optimize performance. A key aspect of the role is implementing AI-driven workflows to enhance campaign research, creative development, and optimization, ensuring impactful results while maintaining brand quality and data privacy. Daily activities include internal and agency meetings, campaign performance auditing, campaign launches, and implementing optimizations for performance marketing goals.
Requirements
- Bachelor's degree and 6+ years of experience in performance marketing, paid media, digital acquisition, or growth marketing.
- Experience building and launching campaigns in advertising platforms (e.g., Google Ads, Microsoft Ads, LinkedIn, Meta, Reddit).
- Experience developing structured tests across audiences, creative channels, and landing-page experiences.
- Conduct analyses of marketing activities to identify optimizations, operational bottlenecks, and data inconsistencies.
- Experience managing external media agencies, including briefing, directing, and validating campaign performance.
- Experience using AI or automation to improve campaign workflows, data analysis, and reporting with human review and validation to track lead flow, conversion, ABM alignment, program pacing, or engagement.
Nice To Haves
- Experience with copywriting for digital ads (search, social, display), web analytics, tag management, CRM, or data-visualization systems.
- Experience with attribution modeling, incrementality testing, or customer-lifetime-value (CLV) optimization.
- Ability to translate complex performance data into clear, actionable recommendations for both technical and non-technical stakeholders.
- Experience marketing complex B2B technology, cybersecurity, or SaaS solutions across multiple stages of the customer journey.
- Creative judgment and experience developing actionable briefs for content, design, video, and animation partners and designers.
Responsibilities
- Own the end-to-end strategy and execution of digital campaigns to drive measurable audience engagement, lead acquisition, and marketing pipeline growth for the Cisco security portfolio.
- Translate complex business priorities into high-performing paid media plans across search, social, and emerging AI-native channels to ensure consistent lead quality and volume.
- Independently manage campaigns hands-on.
- Manage external agency partners and cross-functional collaborators to scale campaign reach.
- Apply rigorous experimentation to optimize performance.
- Actively implement AI-driven workflows to enhance campaign research, creative development, and optimization.
- Ensure impactful results while maintaining brand quality and data privacy.
- Conduct internal and agency meetings, campaign performance auditing, campaign launches, and implement optimizations for performance marketing goals.
Benefits
- medical, dental and vision insurance
- a 401(k) plan with a Cisco matching contribution
- paid parental leave
- short and long-term disability coverage
- basic life insurance
- grants of Cisco restricted stock units
- 10 paid holidays per full calendar year
- 1 floating holiday for non-exempt employees
- 1 paid day off for employee’s birthday
- paid year-end holiday shutdown
- 4 paid days off for personal wellness
- 16 days of paid vacation time per full calendar year (non-exempt employees)
- flexible vacation time off program (exempt employees)
- 80 hours of sick time off provided on hire date and each January 1st thereafter
- up to 80 hours of unused sick time carried forward
- additional paid time away may be requested to deal with critical or emergency issues for family members
- Optional 10 paid days per full calendar year to volunteer
- annual bonuses (for non-sales roles)
- performance-based incentive pay (for sales roles)
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
