Growth Marketing Manager, Paid Media

Brick•Chicago, IL

4d•$120,000 - $140,000•Remote

About The Position

Brick is transforming how people interact with technology—helping people minimize distractions, reclaim focus, and live more intentionally. Our physical device and companion app turn smartphones from sources of distraction into tools for presence and productivity. We’re on a mission to help people take back control of their time and attention so they can focus on what matters most—and we’re building a team of thoughtful, driven people to make that happen. We're hiring a Growth Marketing Manager, Paid Media to own Google and lead paid channel expansion across everything outside of Meta. This is a hands-on-keyboard role where you'll manage a meaningful share of our monthly marketing spend and decide which channels we scale into next as we grow from $XXM+ to $XXM+.

Requirements

3 to 5 years in performance marketing or user acquisition, ideally D2C or consumer tech.
Deep hands-on experience with Google Ads across Search, Shopping, PMax, and video.
Experience managing six-figure monthly budgets against efficiency targets.
Track record of testing beyond Meta and Google platforms.
Fluent in CAC, MER, and contribution margin, understanding when each is most relevant.
Advanced proficiency in Excel and Sheets, ability to read a query, and comfort with chasing data discrepancies.
Creative fluency: ability to understand and effectively brief creative content.
High ownership, low ego, and comfort working in ambiguous environments.

Nice To Haves

Familiarity with Northbeam, GA, MMPs, or BI tools.

Responsibilities

Own Google Ads including Search (brand and non-brand), Performance Max, Shopping, YouTube, and Demand Gen, covering account structure, bidding, budget pacing, keyword and audience strategy, and feed health.
Hit monthly CAC and MER targets set against a blended efficiency model, differentiating between demand created and demand captured.
Partner with Amazon and lifecycle teams where Google overlaps their surfaces.
Run paid social channels like TikTok, Snapchat, and AppLovin against channel-level CAC targets.
Build the case for testing new channels such as CTV, Reddit, Programmatic, and Audio.
Design experiments to prove incremental lift before scaling.
Set standards for evergreen budget allocation and discontinue underperforming initiatives.
Drive creative strategy for assigned channels, identifying winning hooks, formats, and value propositions.
Brief the design team and UGC creators with clear, data-backed direction.
Run systematic A/B testing across creative, landing pages, and store listings.
Feed learnings back into the wider growth team to ensure cross-channel success.
Own reporting and tracking accuracy for web and app events across channels.
Reconcile platform, warehouse, and finance numbers, determining the most reliable sources.
Forecast spend, efficiency, and expected return to support monthly planning.
Build the paid plan for product launches in collaboration with Creative, Lifecycle, and Influencer teams.