Growth Marketing Manager Paid Search

NoGood•New York, NY

1d•Hybrid

About The Position

NoGood is an award-winning, tech-enabled growth consultancy that has fueled the success of some of the most iconic brands. We are a team of growth leads, creatives, engineers and data scientists who help unlock rapid measurable growth for some of the world’s category-defining brands. We bring together the art and science of strategy, creative, content and growth expertise into a single cohesive team, powered by robust data analytics and proprietary AI tech. Based in NYC, we support partners globally, with a client partner roster that includes VC-backed startups, scale-ups, and Fortune 500 companies such as Nike, Oura, Spring Health, TikTok, Intuit, P&G, and more. Since 2016, we’ve been delivering what others only promise. Why settle for good enough if you can be up to NoGood? We are seeking a Paid Search (Google and Bing) expert who has managed at least 7 figures in ad spend throughout their career. You will lead channel strategy and play the hands-to-keyboard execution at a squad level.This is a client facing role and will navigate client conversations and updates. If you have experience managing spend for a B2B SaaS product or a D2C brand , that’s a major plus. You also must have demonstrated experience working with client stakeholders to ensure you’ve launched holistic paid search campaigns that encompass a full funnel marketing approach to acquiring & retaining customers.

Requirements

Minimum 3+ years of experience managing ad spend across Google and Bing.
Spend at least 7 figures in ad spend ($1 million – $10 million minimum) across your career.
Experience with walking through a reporting structure to communicate/display ad performance across different platforms and report on on-going experiments that need to be tested.
Highly analytical and obsessed with achieving client KPIs.
Expertise with the intersection of paid, owned and earned media in search campaign orchestration (including alignment with SEO).
Passionate about the search landscape, and can demonstrate thought leadership in the space.
Deep knowledge liaising with Analytics to set up conversion tracking and events across search ad platforms as well as ensuring all the events are setup properly and firing at the appropriate places.

Nice To Haves

Experience managing spend for a B2B SaaS product or a D2C brand.
Demonstrated experience working with client stakeholders to ensure you’ve launched holistic paid search campaigns that encompass a full funnel marketing approach to acquiring & retaining customers.
Having experience with Google Tag Manager and Hubspot is a plus.
Experience working with the branding/creative team to produce high quality ad copy and creative assets (including Performance Max and Display assets) that capture audience attention and stay on par with the branding guidelines is a plus.

Responsibilities

Craft strategy and run SEM accounts for several clients across verticals.
Potential to work in B2B, D2C, and healthcare clients.
Expertise in technical levers of the Social platforms such as campaign structure/consolidation, creative testing methodology, audience strategy (broad vs targeted), and budget allocation/bid strategy selection.
Have a deep understanding of our client’s products and competitors so you can launch the most effective paid search campaigns that drive period-over-period or year-over-year improvements.
Present weekly reporting on campaign performance, highlight what’s worked, new experiments to run, etc.
Act as an advisor to guide a client on improving their bottom of funnel performance to improve various KPIs such as CPL, CPSQL, ROAS, CPA etc.
Staying on top of client communication + demonstrate strong project management skills.
Provide strategic insight on emerging trends and industry developments as they impact the paid search landscape.