Digital Marketing Manager, Paid Search

Tanium•Durham, NC

20h•$90,000 - $135,000•Hybrid

About The Position

Tanium is seeking a strategic, data-driven Paid Search Manager to own and scale our paid search and video performance. This role will play a critical part in contributing to pipeline growth, owning global paid search and video programs across Google & Microsoft on the Digital team. You'll define strategy, manage budgets, optimize performance, build testing roadmaps, and deliver insights that shape our broader digital advertising approach. We're looking for someone who has strong analytical skills combined with creative instincts to drive brand awareness, boost conversions, and unlock revenue opportunities.

Requirements

Bachelor's degree
6+ Years of B2B Digital Marketing experience
6+ years of Google & Microsoft Platform experience managing Paid Search, YouTube & Demand Generation campaigns
A strong bias toward action and measurable outcomes; result driven
Analytical and process-driven approach to campaign optimization
Attention to detail and a transparent written and verbal communication style
Familiarity with Marketo, Salesforce, and GA4 — comfortable working across the ad platform to CRM data flow to troubleshoot tracking gaps and validate conversion accuracy
Stays current on platform algorithm changes and emerging ad technologies (e.g., AI-driven bidding, agentic campaign tools) to keep channel strategy ahead of the curve
Proficiency in Google Ads and Microsoft Advertising, including Search, YouTube, and Performance Max campaign types
Experience with A/B testing methodologies and conversion rate optimization practices
Working knowledge of marketing automation and analytics tools such as Marketo, Salesforce, and GA4
Analytical and process-driven approach to campaign optimization with strong attention to detail
Clear and transparent written and verbal communication style suited to cross-functional collaboration
Demonstrates initiative and motivation
Excellent oral and written communication skills
Team player
Person of high ethics and integrity
Ability to work in a fast-paced, changing environment

Responsibilities

Lead end-to-end strategy and execution of global paid search and video campaigns across Google & Microsoft, including platform-specific optimization
Own quarterly and monthly budget planning and daily pacing across paid search/video
Create dashboards and a reporting cadence that enables transparent communication of campaign performance
Ensure rigorous and reliable measurement by implementing consistent naming conventions, tracking parameter management, and conversion event tracking setup
Partner with the Web team on landing page strategy and A/B testing initiatives to improve on-page conversion rates or paid traffic and drive continuous optimization
Partner with Integrated Campaigns team to drive creative and content that will perform; ensure creative is refreshed at the right cadence
Collaborate with organic search counterpart to align paid and organic strategies, share keyword insights, and optimize holistic search performance
Get insights from product and content marketing on messaging, keyword, and competitive insights to drive stronger ad relevance, engagement, and conversion