Paid Media Manager
About The Position
Acadia is a digital growth platform for mid-market disrupters, specializing in traffic acquisition, conversion optimization, branding, and web development. Headquartered in Atlanta, we’re a tight-knit and fast-growing team of creative strategists, analysts, and marketers driven to make a real impact for our clients and communities. The Paid Media Manager is an experienced, data-driven marketer with 3–5 years of hands-on paid media experience. This role requires strong analytical chops, a creative mindset, and the ability to thrive in a fast-paced agency setting, with a passion for driving results and collaborating across teams.
Requirements
- 3–5 years of paid media experience (agency experience preferred)
- Expertise in Google Ads (Performance Max, Demand Gen, YouTube), Facebook Ads Manager
- Proficiency in Excel, including pivot tables and data analysis
- Strong understanding of digital measurement strategies (conversion APIs, Floodlight tags, GA4 setup, etc.)
- Excellent communication and presentation skills
- Proven track record of campaign optimization and measurable results
Nice To Haves
- Google Ads, Meta, and Google Analytics certifications
- Experience with platforms like Bing, LinkedIn, Amazon Ads
- Familiarity with tools like SEMrush, Keyword Planner
Responsibilities
- Develop the strategic direction of paid media advertising accounts on multiple platforms including Google Ads, Bing, Facebook, LinkedIn, Amazon for a variety of clients.
- Articulate strategy both verbally and through written communication to the account management team.
- Analyze ad campaign performance, diagnose issues affecting performance, and make necessary adjustments to achieve client goals.
- Generate reports on key performance indicators (KPIs), conversions, revenue tracking, and other aspects of paid media advertising.
- Perform maintenance on keyword bids, daily and monthly budgets, impression share, quality score, conversions, negative keyword lists, and other important account metrics.
- Conduct research on keywords, audience demographics, and competitors.
- Create new ad campaigns, ad groups, and ad accounts.
- Provide creative ad copy and display ad templates.
- Keep pace with paid media advertising and digital marketing industry trends and developments.
Benefits
- Paid Holidays
- Paid vacation and sick time
- Closed Christmas Eve through New Year's Day
- Solid Health Benefits (medical, dental, and vision insurance)
- 401k Match
- Equity for All Program
- Opportunity for growth that is second to none in the industry
- Flexible working hours
- Paid time off
- Floating holiday
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
