Paid Media Manager

Montway Auto Transport•Schaumburg, IL

21d•Hybrid

About The Position

We are looking for a highly experienced Paid Media Manager to lead paid acquisition strategy across Montway Auto Transport and its subsidiary brands. This role will serve as the internal owner of paid media strategy and performance, acting as the primary point of contact for our external agency while helping shape a long-term acquisition strategy that aligns with business goals across search, affiliate, and broader digital marketing channels. The ideal candidate brings deep expertise in paid search, strong analytical and strategic thinking, and experience managing complex lead generation programs with significant budgets. This person should be comfortable challenging agency recommendations, identifying growth opportunities, improving attribution, and partnering cross-functionally with SEO, affiliate, analytics, content, and development teams.

Requirements

4–6+ years of experience managing PPC and paid media campaigns in-house or in a strategic leadership role
Strong experience managing large-scale Google Ads and Microsoft Ads accounts with meaningful monthly spend
Proven experience managing external agencies and holding partners accountable to performance goals
Deep understanding of attribution, conversion tracking, lead generation funnels, and performance optimization
Strong analytical skills with experience using GA4, Looker Studio, Google Tag Manager, and CRM-integrated reporting systems
Experience collaborating closely with SEO, affiliate, analytics, and content teams within a larger acquisition strategy
Ability to communicate clearly with executives and translate performance data into business recommendations
Experience in highly competitive lead generation industries is strongly preferred
Strong organizational, communication, and project management skills
Experience working with affiliate partners to support acquisition strategy, evaluate traffic quality, and align cross-channel performance efforts

Nice To Haves

Familiarity with enterprise CMS/CRM environments, including Salesforce ecosystems, is preferred

Responsibilities

Own paid search and paid acquisition strategy across Google Ads, Microsoft Ads, and other performance marketing channels
Lead and manage the relationship with the external PPC agency, ensuring accountability, strategic alignment, and performance improvements
Develop full-funnel paid media strategies focused on lead quality, efficiency, revenue growth, and long-term scalability
Partner closely with SEO and affiliate marketing teams to ensure channel alignment, reduce overlap, and maximize overall search visibility and acquisition performance
Collaborate with SEO on landing page strategy, keyword targeting, search intent alignment, and SERP-level opportunities
Work alongside affiliate partners and internal stakeholders to evaluate traffic quality, attribution, incrementality, and partnership opportunities
Analyze campaign performance, attribution models, conversion paths, and customer acquisition trends across brands
Improve reporting and tracking accuracy across GA4, Salesforce, Google Tag Manager, and advertising platforms
Identify opportunities to reduce wasted spend, improve ROAS, and increase conversion efficiency
Evaluate new paid acquisition channels, automation tools, audience strategies, and AI-driven opportunities
Create executive-level reporting and communicate performance insights, risks, and opportunities to leadership
Support budget planning, forecasting, and long-term growth strategy across Montway and subsidiary brands