Paid Media Manager - New York City

Teladoc Health • Uniondale, NY

4d • $85,000 - $95,000

About The Position

The Manager, Paid Media plans, executes, and optimizes upper-funnel brand awareness and performance campaigns across CTV/streaming, online video, paid social, and programmatic channels. This role builds awareness and demand among B2B and consumer audiences and measures how media investment contributes to pipeline and enrollment. The manager works cross-functionally across marketing to develop and scale full-funnel channel strategies in support of business goals. The ideal candidate can commute occasionally to the New York City location.

Requirements

• At least 3 years of paid media experience, including direct ownership of brand awareness or upper-funnel campaigns.
• Expertise in Google Marketing Platform (Google Ads, DV360), YouTube, LinkedIn, and Meta.
• Proven experience running incrementality tests and brand lift studies, with working knowledge of marketing mix modeling and attribution.
• Strong understanding of mapping multi-channel customer journeys, with experience mapping creative/content and data requirements for personalization.
• Ability to work independently and adapt in a changing environment.
• Strong storytelling and presentation skills, including the ability to communicate media impact to senior leadership.
• Must be currently authorized to work in the United States without employment visa sponsorship now or in the future.

Nice To Haves

• Experience with CTV and a major DSP, such as The Trade Desk or Amazon DSP, is strongly preferred.
• Experience advertising in healthcare or another regulated industry is preferred.
• Growth mindset, with a commitment to continuous learning, iteration, improvement, and experimentation.

Responsibilities

• Own the upper-funnel paid media strategy for the B2B2C organization, partnering with brand, segment, and demand generation teams.
• Plan and manage budgets, channel mix, and flighting across CTV, YouTube, paid social (Meta, LinkedIn, TikTok), and programmatic.
• Partner with in-house creative and brand teams to develop effective video-first creative for each platform.
• Build a measurement program, including brand lift studies and incrementality testing, that connects awareness investment to business outcomes.
• Run A/B, multivariate, and incrementality tests and use the results to support continuous improvement.
• Measure and report upper-funnel campaign performance against goals and team OKRs.
• Develop privacy-safe audience strategies using first-party data and contextual targeting in line with healthcare privacy regulations and platform policies.
• Identify and share target-audience trends and insights, and optimize spend and performance accordingly.
• Manage day-to-day agency, DSP, and media partner relationships.

Benefits

• Performance bonus, subject to eligibility requirements.
• Benefits program, subject to eligibility requirements.
• Flexible Vacation Policy; time off must be approved by the manager.
• 80 hours of Paid Sick, Safe, and Caregiver Leave annually for eligible full-time positions.
• Inclusive benefits program with tailored programs for employees and their families.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed