Bauer: Paid Media Manager
About The Position
Working at Bauer is like playing on a hockey team, where everyone is empowered and has an important role. Founded in 1927, Bauer Hockey developed the first skate and has since become a trusted brand in hockey through its passion for the game, drive for innovation, and commitment to the hockey community. The company's purpose is to enrich life experiences through sports, cultivate the future of its brands, and redefine the standard of excellence. The Paid Media Manager leads Bauer’s paid media and influencer ecosystem, driving strategy, execution, and performance across all paid channels. This role is responsible for how media investment amplifies brand and product storytelling, ensuring effective reach and engagement with both core and new consumers. The manager will work cross-functionally with Brand, Content, Creative, eCommerce, and Performance Marketing to ensure a consistent consumer journey and maximize the impact of all media investments.
Requirements
- BS or BA in Marketing, Business, Communications, or related field- or equivalent years of relevant and related experience.
- 5-7+ years of experience in digital marketing, paid media, or related field
- Background knowledge in media planning, creative development, and performance analytics
- Experience in budget management, paid social, CTV/streaming, digital media
- Strong understanding of full-funnel marketing and attribution
- Demonstrated ability to manage agency partners and cross-functional stakeholders
- Excellent interpersonal skills and ability to effectively communicate at all levels of organization.
- Highly organized, diligent, and comfortable operating in a fast-paced, dynamic environment.
- Adjusts quickly to changing priorities and business needs.
- Travel as needed and/or required by essential job functions.
Responsibilities
- Drive paid media strategy across traditional, digital, and emerging platforms
- Lead planning and execution of media buys including endemic, CTV/streaming, and paid social
- Manage influencer marketing programs, including oversight of Influencer Specialist
- Brief agency partners and internal teams on campaign objectives, creative needs, and performance expectations
- Communicate performance insights and strategic recommendations to cross-functional stakeholders
- Integrate paid media with brand campaigns, product launches, and always-on storytelling
- Analyze media performance and optimize budget allocation across channels and funnel stages
- Maintain strong agency and partner relationships to ensure best-in-class execution
- Track KPIs and build clear reporting frameworks across all paid initiatives
- Coordinate with eCommerce and Performance Marketing to ensure a seamless consumer journey and aligned investment strategy between brand and DTC
- Develop new channel strategies, including podcasting and emerging platforms
Benefits
- eligible to participate in the Company’s annual incentive plan
- a 401(k) plan with employer match
- paid parental leave
- an employee discount program on apparel and gear
- casual & hybrid work environment
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Number of Employees
11-50 employees
