Paid Media Manager

Buxton

About The Position

Audiense is seeking a data-driven Paid Media Manager to lead and optimize multi-channel paid acquisition programs that drive pipeline growth, qualified leads, and revenue impact. This role will own strategy, execution, testing, and performance analysis across digital advertising channels while partnering closely with demand generation, sales, product marketing, and analytics teams. The ideal candidate has experience scaling B2B advertising campaigns, understands attribution and conversion tracking, and can balance creative experimentation with rigorous performance analysis.

Requirements

3–7+ years managing paid media for B2B SaaS, martech, ecommerce tech, or analytics companies.
Deep expertise in LinkedIn Ads, Google Ads and Reddit Ads.
Strong understanding of attribution models, tracking, and marketing analytics.
Experience with CRM and marketing automation platforms (HubSpot, Salesforce preferred).
Analytical mindset with strong reporting skills.

Nice To Haves

Experience managing six-figure+ monthly ad budgets preferred.

Responsibilities

Develop and manage paid acquisition strategies across Google/Bing Ads, LinkedIn Ads, Meta Ads, Reddit Ads, YouTube/Video Platforms, Programmatic/display platforms, and Retargeting channels.
Own campaign setup, budget allocation, bid strategies, and audience targeting.
Build full-funnel campaigns aligned to pipeline and revenue goals.
Leverage firmographic, behavioral, and intent-based audience data.
Develop ICP-based segmentation strategies.
Create retargeting and nurture audiences across the buyer journey.
Collaborate with analytics and customer intelligence teams to improve targeting precision.
Monitor CAC, CPL, ROAS, pipeline contribution, and conversion performance.
Build dashboards and reporting frameworks using platforms such as GA4, Looker Studio, HubSpot, and Salesforce.
Analyze campaign effectiveness and deliver optimization recommendations.
Ensure accurate campaign tracking and attribution across ad platforms and CRM systems.
Partner with Marketing Ops to troubleshoot attribution discrepancies and tracking issues.
Run structured A/B tests on creative, landing pages, messaging, audiences, and bidding strategies.
Continuously optimize conversion rates and lead quality.
Partner with Demand Generation, Content Marketing, Creative/Design, Product Marketing, RevOps, and Sales.