Paid Media Manager - Adhesive Consumer Brands

Henkel group•Westlake, OH

32d•$75,000 - $90,000•Hybrid

About The Position

At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow. This position is with our Adhesive Technologies business unit – where we empower our people to transform industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. Dare to learn new skills, advance in your career and make an impact at Henkel.

Requirements

4+ years of national and retail paid media experience required
Bachelor's degree in Business, Marketing, Analytics, or similar
Capable of managing multiple brands, product categories, customer accounts, and agency partners
Strong understanding of the full Paid Media landscape including Retail Media, Paid Search, Paid Social, Retail Media, etc.
Experience in developing and optimizing National Media strategy aligned to various brand and customer account objectives with key partners such as Google, Meta, Reddit, TikTok, Pinterest, TTD, etc.
Expertise with Orange Apron Media, Lowes Media Network, Walmart Connect, Amazon Ads/DSP, and emerging retail media platforms
Ability to track audiences from National Media throughout their journey – from initial media engagement, through our owned websites, and/or to retail sites for conversion
Ability to interpret data, assess campaign performance, and make informed decisions and recommendations utilizing tools such as Google Analytics, Adobe Analytics, PowerBI, etc.
Experience reviewing website analytics trends from paid sources (i.e. Google Analytics, Adobe Analytics) to recommend campaign or onsite optimizations
Familiarity with Monday.com (or similar project management tool) to keep all teams and agency partners aligned on tasks, projects, dependencies, milestones, and deliverables

Responsibilities

Lead National and Retail Media strategy across a portfolio of adhesive brands and customers, driving awareness, consideration, and sales through data-driven marketing investments
Leverage media platforms, website analytics, and marketing technologies to uncover insights, evaluate performance, and identify growth opportunities
Translate brand and account objectives into media strategies, recommending budget allocations, guiding agencies and media partners, evaluating creative effectiveness, measuring business impact, and communicating performance and recommendations to stakeholders
Work closely with brand teams, customer account teams, and other marketing team members to create cohesive campaigns
Recommend annual media spend and budget allocations aligning to key business objectives. Maintain budget tracking for planned versus actual spend
Establish channel investment strategies, evaluate budget scenarios, and develop media recommendations aligned to brand, customer, and organizational growth objectives
Create the annual and campaign specific media briefs to guide agency partners to develop media strategies.
Partner with internal creative teams and external agencies to develop testing roadmaps, evaluate creative effectiveness, identify creative fatigue, and recommend optimization opportunities based on performance insights
Collaborate on website improvements and optimizations for each brand across various CMS platforms, working with agencies and global support teams
Develop executive-level performance reporting, quarterly business reviews, and actionable recommendations that translate media performance into business impact for marketing, sales, and leadership stakeholders