Paid Media Manager

Acadia.io • Atlanta, GA

2d

About The Position

Acadia is a digital growth platform for mid-market disrupters, specializing in traffic acquisition, conversion optimization, branding, and web development. Headquartered in Atlanta, Acadia is a tight-knit and fast-growing team of creative strategists, analysts, and marketers driven to make a real impact for their clients and communities. The ideal candidate is an experienced, data-driven marketer with 3–5 years of hands-on paid media experience, strong analytical skills, a creative mindset, and the ability to thrive in a fast-paced agency setting. They should be passionate about driving results and collaborating across teams.

Requirements

• 3–5 years of paid media experience (agency experience preferred)
• Expertise in Google Ads (Performance Max, Demand Gen, YouTube), Facebook Ads Manager
• Proficiency in Excel, including pivot tables and data analysis
• Strong understanding of digital measurement strategies (conversion APIs, Floodlight tags, GA4 setup, etc.)
• Excellent communication and presentation skills
• Proven track record of campaign optimization and measurable results

Nice To Haves

• Google Ads, Meta, and Google Analytics certifications
• Experience with platforms like Bing, LinkedIn, Amazon Ads
• Familiarity with tools like SEMrush, Keyword Planner

Responsibilities

• Develop the strategic direction of paid media advertising accounts on multiple platforms including Google Ads, Bing, Facebook, LinkedIn, Amazon for a variety of clients.
• Articulate strategy both verbally and through written communication to the account management team.
• Analyze ad campaign performance, diagnose issues affecting performance, and make necessary adjustments to achieve client goals.
• Generate reports on key performance indicators (KPIs), conversions, revenue tracking, and other aspects of paid media advertising.
• Perform maintenance on keyword bids, daily and monthly budgets, impression share, quality score, conversions, negative keyword lists, and other important account metrics.
• Conduct research on keywords, audience demographics, and competitors.
• Create new ad campaigns, ad groups, and ad accounts.
• Provide creative ad copy and display ad templates.
• Keep pace with paid media advertising and digital marketing industry trends and developments.

Benefits

• Paid Holidays
• Paid vacation and sick time
• Closed Christmas Eve through New Year's Day
• Solid Health Benefits (medical, dental, and vision insurance)
• 401k Match
• Equity for All Program
• Opportunity for growth that is second to none in the industry
• Flexible working hours
• Paid time off
• Floating holiday

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed