Paid Media Manager
Maxim Licensing•San Antonio, TX
About The Position
We are looking for a hands-on Paid Media & Creative Manager who can manage paid acquisition and actively contribute to the creative process. This is not a role where you only manage campaigns and report on performance. You need to understand the numbers, identify what is working, develop new creative ideas, and work closely with the team to test and improve them.
Requirements
- Hands-on paid media experience
- Strong Meta Ads Manager experience
- Experience managing campaigns around CAC and ROAS
- Strong understanding of direct-response creative
- Ability to develop creative concepts and communicate them clearly
- Strong analytical and problem-solving skills
- Organized, detail-oriented, and collaborative
- Comfortable moving quickly and changing direction when needed
Nice To Haves
- Experience with high-volume consumer acquisition
- Experience creating or editing ad content
- Landing page or conversion optimization experience
- Experience with e-commerce, subscriptions, competitions, or lead generation
Responsibilities
- Manage and optimize paid campaigns across Meta and other platforms
- Track CAC, ROAS, conversion rates, spend, and performance trends
- Develop new ad concepts, hooks, messaging, and creative angles
- Turn performance data into clear creative direction
- Work closely with designers, editors, and leadership
- Identify underperforming campaigns quickly and take action
- Continuously test audiences, offers, formats, and creative
- Communicate clearly and work well as part of a team
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
