Paid Media Manager
About The Position
Loopy Cases is a family-founded, direct-to-consumer eCommerce phone accessory brand entering its next phase of growth. We're looking for a seasoned Paid Media Manager to own paid customer acquisition and scale performance across our paid channels. You'll have real ownership of strategy, budget, and performance, operating as an individual contributor from day one. While you won't inherit a team immediately, you'll have the opportunity to help build one as our paid channels continue to grow. We're looking for someone with experience owning paid media at the channel level. Someone who treats CAC and ROAS as their personal scoreboards and genuinely enjoys creative testing, budget optimization, and uncovering new opportunities for growth. Working closely with our CMO, Influencer Relations Manager, and Creative Manager, you'll apply a disciplined, test-driven approach to drive measurable customer acquisition. Success in this role comes from owning the numbers and being candid about what's working and what isn't. You'll use data to guide budget and creative decisions while approaching every challenge with curiosity, urgency, and a long-term view of the brand.
Requirements
- Full ownership of paid media budget, strategy, and performance, reporting directly to the CMO, with the autonomy to make data-backed decisions on channel mix and spend
- 5+ years of progressive paid media experience, with a strong track record running channel strategy for a DTC or eCommerce brand
- Proven track record of scaling paid spend profitably across Meta and TikTok, with hands-on Google Ads experience a plus
- Strong command of performance metrics (CAC, ROAS, LTV, payback period) across multiple channels simultaneously
- Experience running structured creative testing programs and translating results into briefs that creative and content teams can act on
- Comfortable maintaining a live reporting dashboard and delivering daily, monthly, and ad hoc performance updates to leadership
- Experience running structured creative testing programs and translating results into actionable briefs for creative and content teams
- Comfortable working cross-functionally with creative, content, and influencer teams to source and prioritize ad creative
- Clear, confident communicator who can present results and recommendations to executive leadership
- High level of accountability, comfortable being the first person to lead this function, with the opportunity to help build the team behind it as channels scale
- Expertise with Triple Whale, Meta Ads Manager, TikTok Ads Manager, Google Ads, and other analytics/attribution tools
Responsibilities
- Own paid media strategy and execution across Meta, TikTok, Google Ads, and emerging channels (e.g., Pinterest), from initial test through scaled, profitable campaigns
- Manage and continuously optimize budget allocation across channels and campaigns to hit CAC, ROAS, and new-customer growth targets
- Build and run a continuous creative testing cadence — hooks, formats, angles, offers — in close partnership with the broader marketing and creative team
- Partner with the influencer relations team to identify and repurpose high-performing organic UGC as paid creative
- Analyze campaign performance, attribution, and full-funnel metrics, using data to set priorities and guide weekly decisions
- Report results, learnings, and recommendations directly to the CMO, serving as the trusted voice on paid acquisition strategy
- Test and improve post-click experience (landing pages, offers) in coordination with the broader marketing team
Benefits
- End-of-year performance-based bonus
- 401(k) option with a dollar-for-dollar match of up to 4% of yearly earnings, fully vested immediately
- 18 days PTO
- Optional health, dental, and vision insurance
- Bicycle Benefit, 50% paid by Loopy with the purchase of a helmet up to $750 once per year
- Wellness Benefit, 50% paid by Loopy on all sports and wellness equipment up to $200 once per year
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
