Paid Media Manager

Pearl

1d•Remote

About The Position

Pearl is transforming dentistry through artificial intelligence. Our FDA-cleared AI platform powers dental practices, labs, and insurers worldwide — helping clinicians diagnose more accurately, operate more efficiently, and deliver better care. With a $500B global market and over one million dental practices to serve, we're just getting started. The Paid Media Manager owns Pearl's paid acquisition strategy across every performance channel — Meta, Google, LinkedIn, and endemic dental channels. As we bring paid media fully in-house, you'll take direct, hands-on ownership of campaign strategy and execution, and you'll be accountable for the metrics that matter most: CAC, ROAS, and demo-set volume. This is a builder's role for an operator who lives in the ad platforms, is fluent in conversion tracking, and treats every dollar spent as a test. You'll report to the VP of Growth Marketing and partner closely with RevOps, Brand/Comms, Studio (creative), and the SMB and Enterprise Sales teams. Success will be measured by efficient, scalable demo and pipeline generation from paid channels.

Requirements

4–6 years of hands-on paid media experience in B2B SaaS (SMB-heavy and/or account-based motions a plus).
Expert in Google Ads and Meta Ads Manager; proficient with LinkedIn Campaign Manager.
Strong command of efficiency metrics (CAC, ROAS, CPA) and how to move them.
Deep fluency in conversion tracking: pixels, CAPI/server-side, UTMs, and offline/CRM conversion imports.
Highly analytical and dashboard-fluent; HubSpot and GA4 literacy a strong plus.
Experienced across both SMB (volume, efficiency, product-led) and enterprise/ABM (LinkedIn, account-based targeting) paid motions.
Biased toward testing, iteration, and fast optimization.

Nice To Haves

experience advertising in healthcare or other regulated/compliance-sensitive categories, or in a dental/medical vertical.

Responsibilities

Own full-funnel paid strategy and hands-on execution across Meta, Google (Search, PMax, Demand Gen), LinkedIn, and dental industry/endemic channels.
Bring paid media in-house from agency/contractor management — rebuild and directly own campaign structure, targeting, bidding, and budget pacing.
Manage channel mix and budget allocation to hit CAC and ARR targets across both SMB and DSO/enterprise audiences.
Build and maintain audiences, exclusions, and account structures that keep spend efficient as we scale.
Own CAC, ROAS, CPA, and demo-set targets by channel and campaign.
Run weekly optimization cycles spanning bids, budgets, audiences, placements, and landing-page routing.
Partner with Growth and Web to strengthen conversion paths and landing pages.
Identify and shut down waste — misrouted traffic, underperforming placements, inefficient campaigns — quickly and decisively.
Partner with Studio and Brand/Comms to develop and iterate high-performing ad creative.
Run structured, continuous test cycles across creative, audiences, offers, and messaging.
Convert test results into a documented, compounding playbook of what works by channel and segment.
Own the end-to-end integrity of paid conversion tracking — platform pixels, server-side/CAPI, UTM discipline, and offline conversion imports.
Partner with RevOps to ensure paid attribution stays accurate and consistent with the CRM source of truth.
Maintain paid performance dashboards and run a weekly reporting rhythm that explains what moved, why, and what's next.