Paid Media Manager

IKO North America•Mississauga, ON

1d•CA$85,000 - CA$100,000•Onsite

About The Position

The Paid Media Manager is responsible for developing, executing and optimizing paid media strategies across multiple brands and business units. Acting as an in-house agency partner, this role translates business objectives into data-driven media plans, manages campaign execution across paid channels, and delivers performance insights that drive measurable business outcomes. Reporting to the Shared Media Leader, the Paid Media Manager will own paid media strategy, audience targeting, campaign setup, optimization, tracking and reporting while collaborating closely with internal stakeholders and external agency partners. This role requires a balance of strategic thinking, hands-on platform expertise, analytical rigor and strong communication skills.

Requirements

5–7+ years of hands-on paid media experience across multiple digital advertising platforms
Demonstrated experience developing media strategies, media plans and budget recommendations tied to business objectives
Strong experience managing campaigns across Google Ads, Meta and LinkedIn platforms
Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), conversion tracking and attribution methodologies
Experience implementing and maintaining campaign tracking, tagging and measurement frameworks
Strong analytical skills with the ability to interpret data and translate findings into strategic recommendations
Experience presenting campaign performance and recommendations to stakeholders, clients or senior leadership
Ability to manage multiple brands, projects and priorities simultaneously
Excellent written, verbal and presentation skills

Nice To Haves

Experience working in agency, consultancy or multi-brand environments preferred
Experience working with programmatic, streaming video, digital out-of-home or other specialized media partners is considered an asset
Experience with Looker Studio or similar reporting platforms is considered an asset

Responsibilities

Develop integrated paid media strategies aligned with business objectives, audience needs and available budgets
Build media plans that include channel recommendations, budget allocation, audience strategy, campaign structure and performance forecasts
Recommend appropriate campaign objectives, including awareness, consideration, lead generation and conversion-focused initiatives
Identify testing opportunities and develop structured testing roadmaps to improve campaign performance over time
Provide strategic recommendations backed by data, platform best practices and business context
Plan, launch, manage and optimize paid media campaigns across platforms including: Google Ads (Search, Display, YouTube and Performance Max), Meta (Facebook and Instagram), LinkedIn, Pinterest, and other paid platforms as required
Manage campaign budgets, pacing and performance against established KPIs
Continuously optimize targeting, bidding strategies, creative approaches, messaging and budget allocation
Work closely with internal design and content resources to develop and refine campaign assets
Monitor platform changes, emerging trends and industry best practices to identify new opportunities
Own campaign measurement frameworks and ensure accurate performance tracking across all paid media initiatives
Implement and manage tracking through: Google Analytics 4 (GA4), Google Tag Manager (GTM), Platform pixels and conversion tracking, UTM governance and campaign tagging
Partner with internal and external teams to ensure proper attribution and data integrity
Analyze campaign performance and identify actionable insights, trends and opportunities for improvement
Support dashboard development and reporting automation initiatives where appropriate
Deliver clear, concise and actionable reporting tailored to audiences with varying levels of marketing knowledge
Translate campaign performance into business-focused insights and recommendations
Present findings, recommendations and strategic updates to internal stakeholders and brand teams
Communicate performance trends, risks, opportunities and optimization plans in a way that is easily understood by non-technical audiences
Collaborate with external media, programmatic, digital out-of-home and other specialized partners as required
Evaluate vendor recommendations and ensure alignment with overall campaign strategy and business objectives
Coordinate campaign execution across multiple internal and external stakeholders
Partner closely with organic social media, community management, public relations, SEO and broader sales marketing teams to ensure integrated campaign execution
Contribute paid media expertise during campaign planning and annual marketing planning discussions
Support the development of cohesive audience, content and channel strategies across brands