Paid Media Manager

Flock

5d•$98,000 - $125,000•Remote

About The Position

Reporting to the Paid Search Manager, this role is for a digital marketer who thinks in audiences first and channels second. You will own paid media execution across a growing mix of channels, with deep expertise in paid social and genuine fluency across the broader digital landscape. You will execute against audience-first strategies, bring platform-level expertise that sharpens how we invest, and push back when the data says we should be somewhere new. This role supports three distinct business verticals -- Law Enforcement, Commercial, and Community Safety -- each with its own audience and buying cycle. Our buyers operate in long, complex sales cycles, and you will understand how paid media supports every stage of that journey, not just the bottom of the funnel.

Requirements

5+ years of hands-on paid media experience in B2B, with a proven track record managing budgets across multiple digital channels including Meta, LinkedIn, and Google, and a genuine range beyond those core platforms.
Deep expertise in Meta Ads and LinkedIn Campaign Manager, including audience targeting, Conversions API, lead gen forms, retargeting, and advanced bidding strategies.
Experience working in long, complex B2B sales cycles; understands how paid media supports the full buying journey, not just demand capture.
Audience-first approach to channel strategy: starts with where the audience is and builds the channel mix around that, rather than defaulting to familiar platforms.
Proven ability to build and execute a structured testing framework, with documented hypotheses, clear measurement, and results that inform ongoing strategy.
Strong creative briefing skills; able to translate campaign objectives and audience insights into clear, channel-specific direction for creative teams, including across formats such as static, video, carousel, and lead gen.
Strong analytical skills with the ability to interpret performance data across the full funnel and translate findings into actionable recommendations.
Clear communicator who can translate paid media strategy and performance into business language for demand gen, product marketing, sales, and leadership audiences.
Self-directed and organized; manages multiple priorities across campaigns, verticals, and stakeholder groups without needing to be managed, and proactively brings recommendations forward rather than waiting to be told what to improve.
Treats the paid media program like an owner -- brings ideas forward, takes initiative, and is as invested in the outcome as anyone on the team.
Genuinely curious about what is next in digital advertising; follows platform changes, tests emerging formats, and builds the case for new channel investments.
Ability to obtain and maintain Criminal Justice Information Services (CJIS) certification as a condition of employment. Applicants must meet all FBI CJIS Security Policy requirements, including a fingerprint-based background check.

Nice To Haves

Experience with ABM platforms and intent-based targeting.
Familiarity with CTV, podcast advertising, or content syndication as part of a broader media mix.
Familiarity with programmatic platforms such as StackAdapt or equivalent DSPs.
Salesforce reporting experience and understanding of marketing attribution models.
Experience with creative analytics tools (Motion, SuperAds, or equivalent) or AI-assisted tools for creative ideation and performance analysis.
Platform certifications across relevant paid media channels.

Responsibilities

Own Cross-Channel Paid Media Execution: Execute and optimize paid media campaigns across channels including Meta, LinkedIn, Reddit, programmatic display, and emerging platforms, with paid social as your primary area of depth.
Maintain working knowledge of paid search and how it fits into the broader channel mix; able to navigate search platforms and contribute meaningfully to cross-channel planning.
Develop audience segmentation strategies that align channel selection, creative, and messaging to buyer personas and funnel stage, starting with where the audience is.
Manage daily campaign operations including audience targeting, bid strategy, budget pacing, exclusion management, creative iteration, and conversion tracking.
Collaborate with agency or contractor partners on day-to-day execution where applicable, ensuring quality, alignment, and performance accountability.
Drive a Culture of Experimentation: Build and maintain a structured testing framework across creative, audiences, placements, and bidding strategies, with documented hypotheses and results that feed back into strategy.
Proactively evaluate emerging channels and ad formats; bring a data-backed case for new investment areas rather than defaulting to familiar channels.
Stay current on platform changes, new ad products, and industry trends. Maintain active relationships with platform reps to surface new opportunities and early access to betas.
Own Creative Quality and Briefing: Serve as the quality bar for paid media creative. Partner with brand and creative teams to ensure every asset is on-brand, accurate, and built to perform in channel.
Write strong creative briefs that give creative teams what they need: audience context, funnel stage, channel specs, and the message or proof point behind the ask.
Maintain an active creative testing cadence with documented performance feedback looped back into future briefs.
Build for Scale and Report on Performance: Stand up new paid media channels and vendor relationships so they are ready to activate when the audience strategy calls for them.
Document campaign processes, naming conventions, and operating procedures that make the paid media function faster and easier to scale.
Own campaign tracking and reporting across all active channels with full-funnel visibility, and translate performance data into clear, actionable recommendations for cross-functional partners and leadership.

Benefits

Flexible PTO: We offer non-accrual PTO, plus 11 company holidays.
Fully-paid health benefits plan for employees: including Medical, Dental, and Vision and an HSA match.
Family Leave: All employees receive 12 weeks of 100% paid parental leave. Birthing parents are eligible for an additional 6-8 weeks of physical recovery time.
Fertility & Family Benefits: We have partnered with Maven, a complete digital health benefit for starting and raising a family. Flock will provide a $50,000-lifetime maximum benefit related to eligible adoption, surrogacy, or fertility expenses.
Spring Health: Spring Health offers a variety of mental health benefits, including therapy, coaching, medication management, and digital tools, all tailored to each individual's needs.
Caregiver Support: We have partnered with Cariloop to provide our employees with caregiver support
Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions.
ERGs: We want all employees to thrive and feel like they belong at Flock. We offer four ERGs today - Women of Flock, Flock Proud, LEOs and Melanin Motion. If you are interested in talking to a representative from one of these, please let your recruiter know.
WFH Stipend: $150 per month to cover the costs of working from home.
Productivity Stipend: $300 per year to use on Audible, Calm, Masterclass, Duolingo and so much more.
Home Office Stipend: A one-time $750 to help you create your dream office.