Paid Media Intern

Stride, Inc.

1d•Remote

About The Position

Stride, Inc. is seeking a digital marketing professional to help drive significant revenue growth across its lines of business, including General Education and Private Education. The company is looking for a paid media intern to broaden the efficiency and scale of display, paid social, and digital video marketing channels across all lines of business. This role involves reporting to and collaborating with Paid Media Managers and Paid Media Specialists who are responsible for the hands-on execution of paid social, paid display, and/or digital video across multiple platforms. The ideal candidate will be analytically minded, data-driven in their decision-making process, and familiar with marketing technologies. This role requires an understanding of digital marketing best practices with an innate curiosity to continually investigate new trends and disruptive approaches to improve the company’s acquisition results. The Paid Media Intern will be expected to work closely and collaborate with internal partners to test new strategies and assist in managing a cadence of creative testing.

Requirements

Pursuing a college degree in related marketing fields.
Hands-on experience in multiple display and video platforms and campaign types, including but not limited to: Meta, Google Ads, Google Demand Gen & YouTube.
Ability to gain useful consumer and brand insights using platform data
MS 365; Web proficiency
Desire for continuous learning and professional development

Responsibilities

Responsible for hands-on platform reporting for paid social, paid display and digital video campaigns across multiple platforms including Meta, Google Demand Gen & YouTube.
Monitor and analyze campaign performance data to improve conversion rates, decrease cost per application, grow volume and reach business objectives.
Working with Paid Media Manager and Specialists on execution of digital campaigns across platforms and all lines of business utilizing the latest technologies and best practices.
Work with Paid Media Managers and Specialists to meet and exceed channel-specific volume and efficiency goals and offer proactive strategic campaign recommendations.
Regularly report on channels’ performance and make recommendations for both scale and efficiency improvements.
Work closely with Paid Media Manager and Specialists to ensure campaigns have message optimization and creative alignment throughout peak and off-season.