Paid Media Coordinator

Praytell•New York, NY

About The Position

Praytell is a creative communications agency seeking an Associate Paid Media Strategist (our equivalent of a Paid Media Coordinator). This role involves building, managing, and optimizing paid media campaigns across various platforms, researching target audiences, delivering performance reports, creating paid media plans, and staying updated on platform trends. The ideal candidate will act as a paid media subject matter expert, recommend best practices, identify A/B testing opportunities, and support daily account operations.

Requirements

At least 1 year of media buying experience and/or equivalent experience through relevant coursework or training in advertising, paid media or digital marketing
Hands-on paid media campaign management experience, particularly within Facebook Business Manager
Proficiency in Excel and/or Google Sheets, with a strong understanding of basic formulas, pivot tables and data analysis
Ability to translate data into clear, actionable insights
Experience presenting work in a professional setting
Comfort collaborating cross-functionally with account, creative, strategy and project management teams, as well as interfacing with clients
Naturally curious and proactive about staying up to date on platform updates, new ad products and emerging trends across the paid and social landscape

Responsibilities

Building, managing and optimizing paid media campaigns across Facebook and Instagram, with additional experience across platforms such as LinkedIn, X/Twitter, TikTok, YouTube and Reddit
Researching target audiences to inform targeting strategies while generating insights and recommendations that guide creative and content development
Delivering campaign performance reports that translate data into meaningful analysis, key learnings and actionable recommendations to drive future growth and optimization
Creating and presenting paid media plans for Praytell clients, including detailed audience targeting strategies, ad products, creative formats, budgets and timelines
Staying up to date on the latest platform trends, paid products and emerging features, serving as a paid media subject matter expert for clients and internal teams
Recommending best practices across paid media channels, while identifying A/B testing opportunities and other performance optimization strategies
Supporting day-to-day account operations by taking client meeting notes, maintaining media plan trackers and managing budget trackers to ensure accurate billing and pacing against client spend