Paid Media Associate

Element Three•Carmel, IN

About The Position

At Element Three, our Purpose is to “ foster growth in people and business so they can change the world.” Our niche is “ Transforming Brands and Generating Demand” . Our team at Element Three takes this mission seriously, and it is manifested in everything we do. We make good brands great. We are accountable for delivering results on our strategies. Every single time. You will join a team of tenacious, hard-working pros who excel in what they do and lift each other up along the way. To culture-conscious leaders who are chasing market leadership, Element Three is the marketing consultancy that accelerates business transformation, brand relevance, and performance outcomes. As a Paid Media Associate, you are a trusted expert in campaign creation, execution, and optimization for our clients. The client and the team look to you to understand the ins and outs of the different paid media channels and which align with our client’s business goals. You are a key partner in making sure the media team can do its best work at scale. This is a high-execution, high-accountability role. You will manage campaign builds and optimizations, support reporting across multiple clients, handle billing and invoicing coordination, and contribute to new business platform preparation. You are not expected to arrive as a subject matter expert — you are expected to arrive ready to learn, execute with care, and hungry to grow into one.

Requirements

An understanding of and willingness to self-educate on paid digital marketing channels, tactics, and strategies
Comfort in managing & executing media campaigns across several clients simultaneously
An appetite for training and development within a defined operational framework
Working knowledge of digital advertising platforms (Google Ads, Bing, Facebook, LinkedIn, demand-side platforms, Twitter, Pinterest, etc.)
Experience in analyzing and reporting on campaign progress and delivering data-driven optimization recommendations
Google Analytics and other marketing analytics platform experience
Working knowledge of Google Tag Manager (placing pixels, event tracking, conversion tracking, etc)
At least 1 year of paid digital marketing campaign management experience
Strategic thinking and use of data to make decisions
Integrity and a strong work ethic
Solutions-oriented and great at solving problems
Critical thinker focused on results
Curiosity and a tendency to ask questions
Seeking clarity in the face of ambiguity
Unwavering pursuit of excellence with a desire to learn
Adaptability and positivity in the face of adversity
Love for the challenge of an ever-changing environment
Motivation by the idea of eventually owning own accounts and client relationships

Responsibilities

Manage campaign builds and optimizations
Support reporting across multiple clients
Handle billing and invoicing coordination
Contribute to new business platform preparation
Review campaign performance across assigned accounts and make optimization recommendations based on trends
Compile keyword research
Handle ad hoc support requests
Collaborate on media plans, recommending channels, platforms, and audiences
Compile monthly reporting presentations
Assist account services with client reporting/campaign performance
Partner with the Sr. Ad Ops Manager on technical escalations, process improvements, and onboarding new accounts
Review campaign setup using a QA checklist
Support new business pitches by pulling platform data, building out channel recommendations, and preparing media assets
Participate in training sessions to explore platform best practices, stay current on new features, and build hands-on experience