Paid Media Associate
About The Position
As a Paid Media Associate, you are a trusted expert in campaign creation, execution, and optimization for our clients. The client and the team look to you to understand the ins and outs of the different paid media channels and which align with our client’s business goals. You are a key partner in making sure the media team can do its best work at scale. This is a high-execution, high-accountability role. You will manage campaign builds and optimizations, support reporting across multiple clients, handle billing and invoicing coordination, and contribute to new business platform preparation. You are not expected to arrive as a subject matter expert — you are expected to arrive ready to learn, execute with care, and hungry to grow into one.
Requirements
- An understanding of and willingness to self-educate on paid digital marketing channels, tactics, and strategies
- Comfort in managing & executing media campaigns across several clients simultaneously
- An appetite for training and development within a defined operational framework
- Working knowledge of digital advertising platforms (Google Ads, Bing, Facebook, LinkedIn, demand-side platforms, Twitter, Pinterest, etc.)
- Experience in analyzing and reporting on campaign progress and delivering data-driven optimization recommendations
- Google Analytics and other marketing analytics platform experience
- Working knowledge of Google Tag Manager (placing pixels, event tracking, conversion tracking, etc)
- At least 1 year of paid digital marketing campaign management experience
- Strategic thinking and data-driven decision making
- Integrity and a strong work ethic
- Solutions-oriented and great at solving problems
- Critical thinking focused on results
- Curiosity and a desire to ask questions
- Seeking clarity in the face of ambiguity
- Unwavering pursuit of excellence with a desire to learn
- Adaptability and positivity in the face of adversity
- Love the challenge of an ever-changing environment
- Motivation by the idea of eventually owning own accounts and client relationships
Responsibilities
- Manage campaign builds and optimizations
- Support reporting across multiple clients
- Handle billing and invoicing coordination
- Contribute to new business platform preparation
- Review campaign performance across assigned accounts and make optimization recommendations based on trends
- Compile keyword research
- Handle ad hoc support requests — billing reconciliation, invoicing coordination, and general platform questions from internal teams
- Collaborate with a Sr. Paid Media Manager on a media plan
- Compile a monthly reporting presentation
- Assist account services with walking a client through reporting/campaign performance
- Partner with the Sr. Ad Ops Manager on technical escalations, process improvements, and onboarding new accounts
- Review a campaign setup using a QA checklist
- Support new business pitches by pulling platform data, building out channel recommendations, and preparing media assets
- Participate in training sessions with the Sr. Ad Ops Manager and Media Managers
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
