Associate, Paid Media

Weber Shandwick•Washington, DC

2d•Hybrid

About The Position

The Associate, Paid Planning & Buying is responsible for executing day-to-day digital and traditional media planning/buying and client service activities associated with assigned accounts, with an emphasis on digital media management. This role requires a problem solver and professional in all communications, both internally and with clients. Associates must possess strong interpersonal communication skills, a collaborative spirit, and solution-oriented thinking to deliver strategic support to client work. This is a hybrid role, requiring the individual to work from either the New York City or Washington, D.C. office a minimum of three times a week.

Requirements

Strong interpersonal and communication skills to develop and maintain collaborative relationships with clients and Resolute team leads, Finance, and outside vendors.
Strong organizational skills, attention to detail, and project management ability.
Media planning and buying experience in one or more of the following mediums: Social Media, programmatic, Digital Video, TV, Radio digital audio, print, OOH, local media.
Willingness to explore and execute all forms of media.
Bachelor’s degree required.
1 year of experience or relevant internship experience.

Responsibilities

Reviews client media briefs and sets planning process in motion.
Creates Request for Proposal (RFP) and develops consideration list of appropriate vendors weighing ability to meet brief requirements.
Reviews vendor RFPs and filters/compiles most compelling proposals.
Supports the development of holistic media plan recommendations that deliver on client media objectives.
Supports the development of internal or external presentation materials and adapts/finalizes based on internal and external feedback.
Supports financial management by managing campaign pacing and assisting in monthly billing processes.
Works with brand or agency creative teams to outline ad specifications and trafficking instructions to ensure creative is delivered to spec and supports media activation.
Works with Analytics and Ad Ops teams for any digital tagging/reporting requirements.
Assists with campaign reporting activities based on agreed-upon client cadence.
Compiles and analyzes relevant metrics on an ongoing basis to optimize media plans, media schedules, and analyze media alternatives to make optimizations and sound recommendations.
Manages campaign execution from start to finish in partnership with the account lead.
Supports the needs of the direct manager and supporting media team members.
Assists the account lead in maintaining and growing successful relationships with internal stakeholders and clients.
Participates in internal and external client meetings and presentations as needed.
Works closely with vendors to develop productive working relationships that drive results for clients.
Stays ahead of the latest innovations and media marketplace trends, expertly sharing experience in a collaborative and consultative manner.