Paid Media Analyst | The Points Guy
About The Position
The Points Guy is seeking an experienced and analytically rigorous Paid Media Analyst to help drive acquisition goals within the Finserv and Travel sectors. This role will focus on managing paid search campaigns to drive core KPIs aligned with broader business objectives and unit economics. You’ll optimize campaigns to drive growth, communicate insights to internal stakeholders, and dive deep into performance data, visitor behavior, attribution models, and advanced analytics to inform testing strategy. This role offers the opportunity to collaborate cross-functionally with experts in the travel industry and own testing roadmaps that drive business impact and long-term growth.
Requirements
- 1-3 years of demonstrated experience executing paid media strategy and performance for high-volume or complex acquisition programs.
- Proficiency with Google Ads, including running structured experiments, setting up conversion uploads, and optimizing bidding strategy.
- Strong analytical and data-driven mindset with a focus on performance marketing and growth economics.
- Strong communication skills and bias to action. Ability to work autonomously, prioritize projects based on impact, and translate insights into strategic roadmaps.
- Advanced Excel and SQL skills, with familiarity in data visualization tools such as Databricks.
- Experience navigating attribution, incrementality, and reduced signal transparency as platforms evolve. Ability to collect and manipulate data from disparate data sources, with a willingness to dig deeper and problem-solve.
- Desire to work hands-on in a performance-driven, analytically rigorous environment. Passion for paid media marketing and awareness of emerging best practices, and tools in the space.
- Demonstrated ability to synthesize complex analysis into actionable insights and effectively communicate recommendations to stakeholders.
Nice To Haves
- Experience with additional paid media platforms such as Meta Ads is a plus.
- Familiarity with data transformation platforms such as Fivetran and Hightouch is a plus.
Responsibilities
- Own and optimize paid media campaigns to drive customer acquisition and complex conversion funnel performance at scale, with a focus on Google Search and Microsoft Ads.
- Continuously analyze performance data, surfacing actionable recommendations to improve campaign efficiency and profitability.
- Translate complex performance data into clear, compelling insights that influence outcomes and tell the performance story to internal stakeholders.
- Continuously iterate through full-funnel testing, rigorously leveraging A/B and multivariate testing, to drive incremental improvements across core KPIs.
- Leverage analytical and visualization tools such as SQL, Databricks, LLMs, Hightouch, and Google Tag Manager to monitor, understand, and optimize paid media performance, attribution, and incrementality.
- Stay at the forefront of a rapidly evolving search landscape by testing and scaling emerging ad platforms and surfaces, while building vendor relationships to maintain product innovation awareness.
- Collaborate cross-functionally with other business teams to optimize the end-to-end user journey—from impression to conversion.
Benefits
- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
