Paid Media Analyst

Miles Partnership, LLC • Remote USA, US,

15h • $60,000 - $78,000 • Remote

About The Position

Miles Partnership is a full-service marketing consultancy focused exclusively on travel and tourism. They work with over 130 destinations, hospitality businesses, and travel brands to deliver print and digital content-marketing solutions. The Hospitality Paid Media Analyst is responsible for setting up campaigns, managing monthly budgets, tracking performance metrics, implementing optimizations, and analyzing reports with insights and recommendations for various client accounts across multiple Paid Search and Paid Social platforms, as well as OTAs. This is a client-facing role requiring effective communication and presentation skills. The analyst will also create and maintain client Media Plans, ensure billing accuracy, and oversee profile and listing updates on platforms like Google Business Profile, TripAdvisor, Yext, and Yelp. Success is measured by account retention and growth, client satisfaction, innovative marketing programs, personnel development, and strong financial management.

Requirements

• Bachelor’s degree preferred. Relevant experience will be considered
• 4-6+ years of paid search or paid social experience
• Digital agency experience and additional online marketing experience
• 4-6+ years’ experience executing advertising campaigns within Google Ads, Bing Ads, and Facebook Business Manager
• Proficient with Google Analytics
• Able to communicate clearly and concisely, both verbally and written
• Proficient in Microsoft office (Word, PowerPoint, Outlook) with advanced Excel skills
• Ability to think strategically and work collaboratively as a team
• Willing to take on direction if and when needed, but also work independently.
• Able to respond positively to client and peer critique and feedback
• Display a dependable, strong work ethic

Nice To Haves

• Thrive in a fast-paced environment (virtually + in person).
• Advanced understanding of, and continual self-education on marketing best practices.
• Substantial financial experience, managing multi-million dollar budgets.
• Experience managing a wide array of projects and clients simultaneously.
• Significant management experience with increasing responsibility and demonstrated capability with cross-functional teams.
• Ability to review and distill multiple sources of information to support strategy and provide direction.

Responsibilities

• Research and understand client business, products or services, verticals and competition.
• Understand and keep up with the latest trends, new processes, changes in industry trends, best practices, competitor intelligence, strategies and latest developments in paid search and social.
• Manages and actualizes paid media plans.
• Manages monthly paid media budget and track performance metrics across multiple client accounts and channels.
• Onboard and setup new client accounts and campaigns within the appropriate platforms, including Google Ads, Bing Ads, Yahoo, Facebook, Pinterest, LinkedIn Snapchat, Expedia, TripAdvisor and other digital media.
• Onboard and oversee and profile management reporting including Google Business Profile, TripAdvisor, Yext, and Yelp.
• Conduct profile and listing audits and provide recommendations and insights.
• Implement account updates as instructed by internal teams within assigned deadlines and delegate tasks to Hospitality Paid Media Coordinator as needed.
• Advise Account Teams and clients regarding campaign optimization optimizations to maximize conversion rates, ROI, and quality site traffic.
• Collaborates with internal analytics team to set up and troubleshoot any tracking issues or data inconsistences.
• Reviews and analyzes monthly paid media provides recommendations and insights to with Account Directors and Clients.
• Independently analyzes account performance and identifies areas of improvement with client accounts.

Benefits

• Comprehensive benefits package, including medical, dental, vision
• 401k matching contribution
• Generous paid time off compensation
• Flexible work schedule
• Paid volunteer opportunities and company supported charitable events
• Collaborative, creative and fun team environment with professional growth opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree