Paid Media Analyst

Aston Carter•Santa Monica, CA

2d•$50 - $50•Hybrid

About The Position

Aston Carter is seeking a Paid Media Analyst for a contract position based in Santa Monica, CA. This role involves building, launching, and optimizing sponsored search, display, and media campaigns across various retail media networks. The analyst will manage campaign activity end-to-end, monitor daily performance metrics, develop reports, conduct research, and make data-driven recommendations. Collaboration with brand and creative teams, as well as maintaining organized campaign structures, are also key aspects of the role.

Requirements

2–4+ years of hands-on retail media or paid search experience with direct campaign management responsibility.
Pacvue experience is required. Candidates without Pacvue experience will not be considered.
Active campaign experience on at least two of the following: Amazon Ads, Walmart Connect, DoorDash Ads, Instacart Ads, Kroger Precision Marketing, or similar retail media platforms.
Strong analytical skills with the ability to turn data into actionable insights.
Ability to work independently with minimal oversight and communicate status/blockers effectively.

Nice To Haves

Experience with CPG, beverage, or FMCG brands.
Familiarity with Power BI, Tableau, Helium 10, or similar analytics/BI tools.
Amazon Ads or other retail media certifications.
Experience with DSP/programmatic retail media buys.

Responsibilities

Build, launch, and optimize sponsored search, display, and media campaigns across Amazon Ads, Walmart Connect, DoorDash, and other retail media networks.
Manage campaign activity end-to-end within Pacvue, including bid management, budget pacing, keyword strategy, and targeting adjustments.
Monitor daily performance metrics, including ROAS, ACOS/TACOS, CPM, CPC, conversion rate, and share of voice.
Develop and maintain performance dashboards and reporting for internal stakeholders.
Conduct keyword research, competitor analysis, and search-term mining.
Make data-driven recommendations for budget allocation across platforms and campaign types.
Partner with brand and creative teams to align ad content with campaign objectives.
Maintain organized campaign structures, naming conventions, and documentation.